From the course: Digital Marketing Trends

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AI news and breakthroughs, December 2023

AI news and breakthroughs, December 2023

From the course: Digital Marketing Trends

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AI news and breakthroughs, December 2023

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- [Narrator] AI workplace tools, multimodal apps, and celebrity chatbots. It's time for AI in Marketing, Products and News, a roundup of recent changes and what they could mean for your brand. Did you get the memo? Generative AI is the newest full-time member of your marketing team. Microsoft announced the rollout of its Copilot tools that let you prompt Word to create docs, PowerPoint for slides, Excel for budgets and Teams for meeting summaries. Not to be outdone, Google's Bard is being plugged into Gmail, Drive, Travel maps and some of its other products, and giving you a button to use Google search to check Bard's accuracy. Meanwhile, Salesforce is releasing its own copilot as an add-on to its Einstein AI. Imagine being able to talk to your CRM and asking it to generate emails or suggest how to nudge customers down the marketing funnel, well, now you can. So if you are a digital marketer and haven't mapped out…

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