From the course: Digital Marketing Trends
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Narrow vs. general artificial intelligence
From the course: Digital Marketing Trends
Narrow vs. general artificial intelligence
associated with how and where it's deployed. Right now, there's no consensus among computer scientists but we're not there yet so this is a time about human and robot rights, privacy, ethics, and values. and a group of children rush into the street without looking, who should the car save? The passengers inside or the children? Now, what if the people crossing the road were elderly? MIT has set up a site called The Moral Machine to gather data on what decisions people think self-driving cars should be making in difficult situations and you can contribute to their research by providing your answers. No doubt, you've read about the many benefits of AI in various publications, but there are just as many challenges and it's up to marketers and communicators to ask the toughest questions and consider training, organizational culture, communications, ethics, and trust.
Contents
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Narrow vs. general artificial intelligence2m 45s
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GANs: Generative adversarial networks2m 35s
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How to combat fake news2m 35s
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Comparing augmented, virtual, mixed, and extended reality3m 30s
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Three SEO concepts marketers need to know4m 15s
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The reality of augmented reality3m 5s
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Getting a handle on multimodal AI2m 53s
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Chatbots and conversational AI2m 44s
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Search marketing meets generative AI2m 30s
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AI ethics for digital marketers2m 25s
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Google 2023: Search, ads, shopping, and generative AI2m 55s
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Use chatbots to boost productivity2m 29s
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Adding AI to your marketing workflow2m 35s
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AI news and breakthroughs, December 20233m 22s
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Digital marketing and AI: What's on the horizon?3m 5s
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Creating your digital twin: An interview with Helen Todd12m 9s
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AI news and breakthroughs, March 20242m 36s
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CES 2024: Digital and tech products waiting in the wings3m 13s
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AI, the metaverse, and marketing in immersive reality2m 54s
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The new ad landscape: Digital out of the home meets CGI2m 24s
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AI news and breakthroughs, June 20242m 16s
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Battle of the bots3m 22s
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AI agents and your brand2m 45s
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