From the course: Digital Marketing Trends
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How to combat fake news
From the course: Digital Marketing Trends
How to combat fake news
- [Instructor] It's called many things. Fake news, false news, misinformation, disinformation, but regardless of its name, it's polarizing and disruptive, and all the social networks are working hard to fight it. But it's not easy. Fake news is often spread by bots or programs masquerading as humans on social platforms. The bots are powered by algorithms to interact like people, but instead of a conversation, their goal is to spread lies and stoke dissent. And it's difficult to tell the bots aren't real because they have profiles that look like ours and respond to messages, and that builds a false sense of trust. And now, these bots could appear even more human than before because of photos called deepfaces. Deepface photos look like real people but are actually composites generated by an AI. These fake photos are featured on not one, but various social platforms, and that makes them seem legitimate since, like most of us,…
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Narrow vs. general artificial intelligence2m 45s
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GANs: Generative adversarial networks2m 35s
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How to combat fake news2m 35s
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Comparing augmented, virtual, mixed, and extended reality3m 30s
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Three SEO concepts marketers need to know4m 15s
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The reality of augmented reality3m 5s
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Getting a handle on multimodal AI2m 53s
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Chatbots and conversational AI2m 44s
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Search marketing meets generative AI2m 30s
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AI ethics for digital marketers2m 25s
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Google 2023: Search, ads, shopping, and generative AI2m 55s
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Use chatbots to boost productivity2m 29s
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Adding AI to your marketing workflow2m 35s
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AI news and breakthroughs, December 20233m 22s
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Digital marketing and AI: What's on the horizon?3m 5s
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Creating your digital twin: An interview with Helen Todd12m 9s
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AI news and breakthroughs, March 20242m 36s
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CES 2024: Digital and tech products waiting in the wings3m 13s
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AI, the metaverse, and marketing in immersive reality2m 54s
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The new ad landscape: Digital out of the home meets CGI2m 24s
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AI news and breakthroughs, June 20242m 16s
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Battle of the bots3m 22s
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AI agents and your brand2m 45s
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