From the course: Digital Marketing Trends
Unlock the full course today
Join today to access over 23,100 courses taught by industry experts.
Ad targeting in a cookieless world
From the course: Digital Marketing Trends
Ad targeting in a cookieless world
- [Instructor] Have you ever been on a rollercoaster that slowly climbs to the top of the ride and pauses just before making a very steep drop, and you wonder, what is going to happen next? That's how some marketers are feeling about the demise of the ad-targeting cookie. But before you let out a cry of terror, hang on, I'm going to offer you a glimpse into what a cookie-less world could mean for your brand. Let's start with Apple's App Tracking Transparency Framework or ATT. ATT lets users opt out of sharing their data for ad-tracking, location and other identifiable attributes when they download your app. And without that, you can't ID or target consumers with mobile ads on Apple devices. So what can you do? For starters, be sure your content is both relevant and essential to your customers. In exchange, they'll be more willing to give you the type of permission you need. You've probably heard that in 2024,…
Contents
-
-
-
-
-
-
-
(Locked)
Introduction to big data3m 11s
-
(Locked)
Introduction to quantum computing2m 16s
-
(Locked)
An introduction to blockchain for marketers1m 51s
-
(Locked)
Data science and marketing: What you need to know2m 25s
-
(Locked)
Ad targeting in a cookieless world3m 22s
-
(Locked)
Tech and AI regulations: what brands need to know2m 31s
-
(Locked)
-