From the course: Digital Marketing Foundations
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The marketing funnel
From the course: Digital Marketing Foundations
The marketing funnel
- You'll hear a lot about funnels the more time you spend in the world of marketing. Purchase funnels, sales funnels, inbound funnels, regardless of the name, they're all ultimately describing the same concept. And I want you to get in the habit of visualizing funnels as you develop your marketing strategies. Here's how to think about a funnel. It's really just a way to represent the customer's journey as they move towards the purchase of your product or surface. At the top or the widest part of the funnel is where a buyer starts their journey. And the bottom, the narrowest part, is where you hope they end up. Your goal as a marketer is to funnel prospects into buyers, moving them from the top to the bottom of the funnel. The shape symbolizes the fact that a large number of people will never complete the journey through the funnel. You'll expose your product or service to a lot of people, but only a small fraction will…
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