From the course: Digital Marketing Foundations
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Social media marketing: First steps
From the course: Digital Marketing Foundations
Social media marketing: First steps
- At its core, social media marketing has the ability to bring a new kind of exposure and interaction to your business. For starters, social media marketing creates the opportunity to hear from your customers. Oftentimes they'll share things directly with your social channels or ask questions that might help you identify the good or bad in your business. Now, whether you sell directly to consumers or business to business, social media has tremendous potential. Most notably, is access to real-time conversations. You as a brand can participate in discussions that are relevant to your industry. You can advance social causes or educate followers on niche, industry updates. Social media also gives you an outlet to establish credibility. Today's savvy consumers are spending more time researching brands and products before spending any money. With an active social media presence, well, you'll allow customers to indirectly…
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