From the course: Digital Marketing Foundations
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How to use copywriting in your marketing
From the course: Digital Marketing Foundations
How to use copywriting in your marketing
- Here's a reality. For the most part, people don't read, they scan. They'll jump from a headline to an image, and then scan a few bullet points. And this means, when it comes to the copy on your website, less is more. And with less words to work with, it's really important that you make each one count. Writing engaging web copy starts with knowing your audience, because you're writing specifically for them and no one else. So you need to deliver your information in a way that meets their needs, and you have to be mindful of the fact that for whatever reason, they're likely in a hurry to find that information. So the goal is to write great copy, not just provide great content, and that's different. To illustrate, I'd like to use an example prepared by a professional copywriter, Tom Albrighton. You might think to describe your software as "A multi-site networking and collaboration solution, but copywriting," as Tom says,…
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