From the course: Digital Marketing Foundations
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How to measure the success of email
From the course: Digital Marketing Foundations
How to measure the success of email
- As you develop your email marketing strategy, you're going to want to keep tabs on a few key metrics that reveal the health of your campaign. For starters, we have open rate, and your open rate tells you how many subscribers actually opened up the message that you sent. This metric primarily gives you information into how well your subject line is working, and typically an open rate of 20% is considered really good. Now you'll also want to be using A/B testing to your advantage here. Most email marketing tools have the ability to test subject lines on a portion of your list, and then send the winning variant to your entire list. The next metric to evaluate is your click-through rate. This is how you'll understand if people are clicking on any of the links or calls to action within your email. When you're looking to increase that click-through rate, it's really important that you have a prominent call to…
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