From the course: Digital Marketing Foundations
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How to launch successful campaigns: Email tools
From the course: Digital Marketing Foundations
How to launch successful campaigns: Email tools
- There are many great tools to launch successful email campaigns. And what you decide to use will depend on what you want to spend, the size of your business, and what you intend to do with your email marketing. When it comes to determining what business software is available, and just how popular it is, these days I find myself turning to g2.com as a resource for peer-to-peer reviews. This landscape is changing constantly. So it's great to be able to identify the market leaders as well as the contenders and even high performers. So according to G2, the top-ranked email marketing platforms are MailChimp, Constant Contact, and Sendinblue. All three of these tools are self-proclaimed all-in-one marketing platforms that extend beyond email. They'll layer in functionality, such as customer relationship management or CRM, prebuilt templates, a plethora of reporting, and deep integrations with everything from WordPress to…
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