From the course: Digital Marketing Foundations

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How to identify your target market

How to identify your target market

From the course: Digital Marketing Foundations

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How to identify your target market

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- It's no mystery that the success of a business hinges on having customers and in order to have customers, well, you need to find them, in order to find them, you have to message to them and to message to them, well, you have to know them. So if you're marketing without really knowing your customer, stop, the process of finding and knowing your customer is accomplished through customer segmentation. What you're doing is taking your broad target market and breaking it down into smaller groups of people that have a lot in common. Let's say I'm an auto mechanic, now my broad target market is probably anyone that owns a car and is within 15 miles of my shop. But this actually isn't a specific enough segment for me to target to. If we put that audience all in the same room, how similar would they really be? When you have focused customer segments, you are creating audiences that have a lot more in common with one another.…

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