From the course: Digital Marketing Foundations

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How to develop your digital marketing KPIs

How to develop your digital marketing KPIs

From the course: Digital Marketing Foundations

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How to develop your digital marketing KPIs

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- As you move your marketing forward, you may have broad established objectives and key results for your quarterly performance, but you'll still need to establish granular success metrics for each marketing objective. A nimble and common approach for this is through the creation of key performance indicators, or KPIs. KPIs lets you measure the performance of a particular activity, such as an outbound email campaign or a fall sales event. Now, you may have many activities contributing to a large objective, but each of these activities will require its own measure of success. By monitoring your KPIs, you'll see what's working and what's not. Say, for example, I'm on a quest to sell 250 coffee mugs for my cafe this quarter. Now, I'm running online ads as one activity and email campaigns as another. For my online ads, I might be trying to get the dollar amount I'm spending per sale within an acceptable level. So, I…

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