From the course: Digital Marketing Foundations
Join today to access over 23,100 courses taught by industry experts.
How to develop an email marketing plan
From the course: Digital Marketing Foundations
How to develop an email marketing plan
- To get the most out of email, you're going to want to build a plan that is tailored to your target audience. But before we even get into the emails you're sending, let's talk about how to go about gaining new members to your list. Now, beyond capturing emails through transactions or signups, common techniques are to run campaigns specifically targeted at capturing email addresses. You can build lead generation landing pages, or leverage your website to post an enticing message that prompts the user to share their email. Once you understand how you'll capture the audience, think about the actual email strategy itself. And I want you to start by identifying your goals. Maybe you want to generate more sales, or reactivate former customers. You need to make a list of your key goals and then make a note of which customer segments are most likely to convert towards those goals. Now, I often start by working the most…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.