From the course: Digital Marketing Foundations
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How to decide what to track in marketing analytics
From the course: Digital Marketing Foundations
How to decide what to track in marketing analytics
- Effective marketing is a science. In order to pinpoint a strategy, report on results, and evaluate opportunities for improvement, well, you need to be capturing and analyzing data. There's no excuse for relying on basic metrics, like website traffic and the number of conversions each day anymore. We live in a world that is data driven. We have the tools and resources to measure, well, just about anything we want. Reviewing analytics as part of your day to day will help you become a better marketer and provide you with ideas on how to further improve your marketing strategy. That said, the real issue tends not to be a lack of data but rather a lack of focus. There's no time for a 10 page report of all of the business metrics. So to avoid information overload, you want to focus on the metrics that matter most to your marketing vision, your customer needs, and company goals. Now, what metrics you actually measure in…
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