From the course: Digital Marketing Foundations
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How to decide on a social media platform
From the course: Digital Marketing Foundations
How to decide on a social media platform
- It's impossible to be active in every social media channel, so you'll have to select the ones that make the most sense for your business. Now, there are many social media brands. Some are big and have been around for a while. Some are smaller and maybe newer too. There are networks that are focused on the general audience, and then there are niche social networks or groups within a network that focus on bringing people together who have a similar interest. The social media landscape can be divided up in a few categories. Here's a popular diagram by Fred Cavazza. He categorizes the social media platforms in networking, publishing, sharing, messaging, discussing, and collaborating. And you'll find that the most popular or biggest platforms touch on all of these aspects, so they're in the center of this diagram. Now, different products not only serve a different purpose, but they appeal more or less to different age…
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