From the course: Digital Marketing Foundations
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How to create your first paid campaign
From the course: Digital Marketing Foundations
How to create your first paid campaign
- Text ads are the most popular format for paid advertising. They're the easiest way to get started and a fantastic place to experiment when you're just starting out. Now, I want to give you some tips when creating your first campaign, just about every platform is going to have a similar hierarchy in how your advertisements will be structured. You'll create groups of ads that are targeted to a particular set of keywords or audience attributes. And it's important that you keep these tightly themed so that your ads are highly relevant. If you're selling cases for mobile phones, you'd want to group ads by phone model versus having generic ads targeting every keyword combination of every phone model. As you go to create your ad, well, you really need to think about how to highlight what makes you unique. What makes you stand out from the competition? Is it free shipping? Are you eco-friendly? Do you have a special patent?…
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