From the course: Digital Marketing Foundations
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How to create lean messaging in marketing copy
From the course: Digital Marketing Foundations
How to create lean messaging in marketing copy
- If you want your messaging to be really effective and resonate with your audience, well, your marketing copy should be accessible and lean. If I were to visit your website or receive your newsletter or even see your latest LinkedIn post, I shouldn't be drowning in big words. Complex and verbose messages don't make you or your brand sounds smart. In fact, they might make you sound a little out of touch. Nobody likes to read complex jargon. Now, it's one thing to use industry terms, but it's another to string together business jargon. Instead, give visitors something that draws them in and keeps them focused on what you have to offer. The best messaging is short, concise, and to the point. Now, it can still be the voice of your brand, but the jargon has to go. And when it comes to accessible content, it's also important you're considering the assumptions that you're making. You see, we make lots of decisions daily, and…
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