From the course: Digital Marketing Foundations
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How to capture key insights in your digital marketing
From the course: Digital Marketing Foundations
How to capture key insights in your digital marketing
- The data you collect on your website, your campaigns and your social media efforts will determine the overall health of your digital marketing. The data is your map, and without it you'll be flying blind. Now there are a number of tools available that help you understand what's happening now, and even model what's likely to happen in the future. Let's dig a little deeper into measuring data by looking at how we can capture data within our three medias, paid, owned and earned. So the easiest place to start is with your own website. Here you can track insights like how many visitors? What actions they took? Where they're coming from? What pages they've looked at the most? And how long they've stayed? Google Analytics is a great resource for tracking your web data, and it has incredible features that lets you follow a user even if they're switching between their desktop and mobile devices. Now your paid…
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