From the course: Digital Marketing Foundations
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How to build and leverage followers
From the course: Digital Marketing Foundations
How to build and leverage followers
- Social media isn't very social if you're lacking followers. And when you're starting out, the early traction can be really challenging. So I encourage you, start small, and close to home. Once you've set up your social media accounts, then invite colleagues, coworkers, friends, and those in your extended network to start following your brand. Next, make sure to include your social media links in all of your own media, start with your website and your blog, but you can also include links in your emails or newsletters. Then, focus on posting valuable content. If you post content people can use or are interested in, then chances are, they'll share it. And the wider your content gets shared, the higher the chances that you'll pick up some new followers. Now, from here, really consider using hashtags in your posts. Hashtags are a way to classify content online. Anyone can create a hashtag to refer to a specific…
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