From the course: Digital Marketing Foundations
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How analytics work in digital marketing
From the course: Digital Marketing Foundations
How analytics work in digital marketing
- To be successful in digital marketing having a high level overview of your data isn't enough. You have to be willing to study the data at each point in the customer's journey. So get the habit of starting every morning by looking over your metrics, familiarizing yourself with the information and exploring ideas that are new and then trying to find outcomes that are all correlated. Now just about every digital platform you interact with has analytics capabilities built in, so explore them. And if you haven't already, I encourage you to get started with Google Analytics. Out of the box, you can bolt Google Analytics onto your website and get incredible insights into who your customers are, what they're looking for and where they might be falling out of your funnel. Now there's an endless amount of data that you can interact with and there's a ton of great courses right here that you can explore to help you develop those…
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