From the course: Digital Marketing Foundations
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Create a buyer journey map
From the course: Digital Marketing Foundations
Create a buyer journey map
- One of the greatest challenges in marketing is knowing what to say and when. And I'll let you in on a little secret: you'll never get it 100% right. But with enough time and enough iterations, you'll get it really close. But that doesn't mean your first endeavor can't or won't be incredibly effective. So to help you land close to the target, I want you to build and maintain a buyer journey map. It is a fantastic tool for taking some of the mystery out of what a buyer needs to hear and when. Now there's no set form for this, but you can create a very simple template to get you started. Here's how I do it: I'll make a quick spreadsheet of sorts and you can do this in Excel or Google Sheets or whatever tool lets you evolve it and add to it as you go. Along the top as column headers, I list out the funnel stages: awareness, interest, desire, action, and loyalty. Then I'll create rows for the following: activities, goals,…
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