From the course: Digital Marketing Foundations

Connecting with customers online

From the course: Digital Marketing Foundations

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Connecting with customers online

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- Digital marketing is a fundamental part of every business but in today's market, it's unpredictable and evolving fast. It seems every day, there's a new tool, a new tactic and a new trend. So it's no surprise that this makes it hard to know where to start. What actually works, how to spend your time and what you need to be doing to build the framework of a great marketing strategy. But together we'll fix that. Hi, I'm Brad Batesole, and I've been advising some of the world's leading brands on marketing strategies for over 15 years. In this course, I'm going to cut through the noise, dispel the myths and give you a proven step by step approach to developing your digital marketing in a way that'll not only grow your business but will also adapt with the times. This includes everything from developing your strategy to selecting the right marketing channels to capturing the key skills you'll need all along the way. Whether you're looking to grow your own company or embarking with a new team, you'll find the skills you need to feel confident with your digital marketing journey right here. Let's go.

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