From the course: Design Powered by Data: Getting Started with UX Web Analytics
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Customer journey mapping
From the course: Design Powered by Data: Getting Started with UX Web Analytics
Customer journey mapping
- [Narrator] If event tracking is a window into user's online behaviors, user journey mapping is the entire scenery. As it helps you understand how those behaviors develop and evolve. In this lesson, you're going to learn how to build a user journey map by following a simple four-step process. And see how this process can help you solve user experience problems. Like the one we encountered with the postal code field, we're going to continue with the application form example, but add a little bit of extra substance to our business case. Imagine you're running a subscription-based coffee company that has recently launched an ethically sourced dark roast blend. Let's see our process in action. Number one, define the journey. Firstly, explain what the journey is about and the role it plays in the larger ecosystem. In our case, the application form provides a sample of the new dark roast, which is supposed to entice the…
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