From the course: Data-Driven Product Management

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Segmenting users

Segmenting users

From the course: Data-Driven Product Management

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Segmenting users

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- [Instructor] Creating user segments, or cohorts, is a critical step in understanding our product analytics. A segment is quite simply a group of users that share something in common. This might be a behavior, like they use a certain feature, or it could be some kind of shared data, like location or browser type. It could even be a combination of things. If you think about it, analyzing product usage with all of your users at once is a very broad look at the data. Every user's unique, so it makes sense to view your data through users that share important characteristics in common. There are many reasons why we might want to create segments. These can be purely functional or they can be strategic. Some examples are to find all the users who got an error on the site so we can figure out why. To isolate all the users who are subscribing, or not, and see what behaviors and properties they have in common. To have a better understanding of our personas, or to analyze the experience of…

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