From the course: Data-Driven Product Management
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Introduction to product analytics software
From the course: Data-Driven Product Management
Introduction to product analytics software
- [Instructor] At the heart of data-driven product management is product analytics software. These tools allow you to capture data on your users, as well as their behaviors, often across platforms, mobile, web, and more, and give you the tools to visualize this data in a number of ways. While there's a lot of overlap in terms of what product analytics tools can do, there are two major categories, quantitative tools that focus on aggregated data and customized visualizations and qualitative tools, which look at some aggregated data, but also allow you to see the user experiences that individuals are having. A third minor category is the customer data platform that focuses solely on user data about segmentation. You also have a choice of using product suites that provide an array of tools, or using best of breed products that have a more detailed focus. Some of these tools, usually the suites, will also have additional features that allow for testing or deploying changes or elements…
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