From the course: Data-Driven Product Management

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Funnel analysis

Funnel analysis

From the course: Data-Driven Product Management

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Funnel analysis

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- [Instructor] The concept of a funnel in product analytics is essentially a set of events or behaviors that are done in a certain order usually to complete a task. This might be signing up for your product, making an e-commerce purchase, or completing some common action in your application. Whatever it is, we can learn a lot by creating these funnels in our analytics to see if they're being completed and by whom, or where users are dropping out of the process, or testing ways to increase completions. Let's start by creating a funnel in FullStory. I like FullStory for funnels because it can show you each step of the funnel and allow you to see who's completing it. And it also gives you the ability to watch session replays of users each step of the way. It's a great combination of qualitative and quantitative methodologies. So if you look at Spaces, you can see there's a Funnels section. So we're actually going to use that. So I'm going to go ahead and create a new funnel. And then…

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