From the course: Communication Foundations

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Pitching your ideas

Pitching your ideas

From the course: Communication Foundations

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Pitching your ideas

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- Say you need to persuade your manager to approve a change in the platform your team uses for daily communication. Relying on email is inefficient and unproductive. This needs to change. So let's use the four building blocks to help us pitch this new idea. First, think about the people whose approval you need and what's in it for them in order to agree. In this example, the current process slows team communication and reduces productivity. Your idea needs to address this problem. Consider the decision making style of the person you're trying to influence. Are they an analytical thinker type who makes decisions by processing data and bottom line results? Or is this someone who is more emotional and makes decisions by processing the effects on people? Head or heart, thinker or feeler? Your thinker needs evidence, facts, comparisons, and benchmarks. For example, these are the three most popular platforms in our industry.…

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