From the course: Color Trends
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Emotions linked to Peach Fuzz
From the course: Color Trends
Emotions linked to Peach Fuzz
Personal preferences about colors are impossible to control as there isn't a single color that everyone loves. Every year, I hear a mix of people who love the color of the year and others who don't, but it's often a reflection of their preferences. The key to leveraging color trends is exploring how current world affairs influence emotions and understanding how that applies to your audience and market. Color predictions are done two years in advance and involve studying global and micro trends. These trends include environmental shifts, world health, socio-economic impacts, politics, and tech advancements. The selection of Peach Fuzz resulted from people seeking comfort, peace, and warmth. And while Peach Fuzz may not apply to every industry, it has a powerful influence on our emotions. So let's take a look into three emotion drivers from Peach Fuzz. After having social distancing for years and current world affairs, we yearn for a sense of connection, comfort, and peace. With its…
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