From the course: Choosing a Cloud Platform for Developers: AWS, Azure, and GCP

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Microsoft Azure

Microsoft Azure

- [Narrator] Microsoft has strong brand recognition and usage among enterprises, which has helped the company gain adoption for its Azure Cloud Platform. A lot of companies already use Microsoft SQL Server, Windows Server, .NET, Active Directory, and other products. For those companies, it can be a natural fit to consider Azure for their cloud needs. Historically, Microsoft has appreciated the value of developers, having gained dominance in the operating systems market, partly due to the availability of Windows applications. As the developer ecosystem expanded to mobile phones, Microsoft could not reach the same scale for Windows mobile, ultimately ceding the mobile market to Apple and Android. Now that developers and enterprises are making use of the cloud, Microsoft is motivated to avoid conceding either market share or mind share. The quality and reputation of Microsoft's cloud offerings have improved in recent years.…

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