From the course: Becoming an AI-First Product Leader

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The AI objective

The AI objective

From the course: Becoming an AI-First Product Leader

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The AI objective

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- As a product leader, choosing the right objective for your algorithm is your most important job. It's also the hardest job to get right. Knowing what you want your algorithm to accomplished is the most important step. Without setting your objective right, it doesn't really matter what you're going to do next. An oversimplified view of what the objective should be can easily lead your algorithm on the wrong path. In addition small nuances in how you define your objective can also dramatically change your product outcome. This is one of the hardest things to get right, and it requires a lot of thoughtfulness and a lot of experimentation. Let's take for example, the ads algorithm. Basically the algorithm decides what ads consumers will find most interesting. What do you think is the objective of the ads algorithm? Some of you might have already guessed it right. It's to be relevant. For an ad to be successful, it needs to be…

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