From the course: Amplify Your Personal Brand with Generative AI

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Optimize your content for visibility and PR with AI

Optimize your content for visibility and PR with AI

From the course: Amplify Your Personal Brand with Generative AI

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Optimize your content for visibility and PR with AI

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Imagine a recruiter saw a post you made on LinkedIn and reached out to you about a job opportunity. Or maybe a journalist saw a post that you made about an event you attended and reached out to you for a news feature. Wouldn't it be crazy if stuff like that could happen just for making a post on social media? Well, it's not so crazy because it can. I've previously gotten four interviews with major companies because recruiters reached out to me on LinkedIn after seeing my content. I even landed a news feature in a major publication because of a single post I made on LinkedIn about my experience at a conference. You can do this too, by optimizing your content for visibility and PR. Let me just start by saying visibility means getting more eyes on your content, and PR just means getting your content in front of the relevant people. So how can we get this visibility and PR? Keywords. Very similar to how you can find things on search engines with the right set of keywords, you can make…

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