From the course: Accelerating Your Career with Personal Branding
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Putting your brand into action
From the course: Accelerating Your Career with Personal Branding
Putting your brand into action
- Have you ever been attracted to a coffee shop because it has a really quaint, handwritten menu but then you enter and the decor is off, the music too loud and it has a foul smell. You'll do a 180 pretty quickly, or you might be on the hunt for a new pair of sneakers, but the website looks like it's from the 1990s and when you contact the call center, you're on hold for 40 minutes until you lose patients and hang up. In the marketing world, when it comes to convincing a skeptical consumer, it requires consistency. It's the whole experience with the brand that determines how you feel about it. The same principle applies with your personal brand. Every touchpoint needs to be telling the same story: how you speak, how you dress, how you address others, the quality of your work. I'm a positive person and I bring that energy with me anytime I'm on stage. Before a keynote for a large event in the finance industry recently, I…
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