From the course: Accelerating Your Career with Personal Branding
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Creating an unforgettable brand statement
From the course: Accelerating Your Career with Personal Branding
Creating an unforgettable brand statement
- There are often countless on the spot opportunities to shape how you are perceived by others, but most people miss them. It could be a new coworker asking how long you've worked at the company or a new stakeholder asking about your background or even during an internal interview. Having a 10- to 15-second brand statement up your sleeve can turn these questions into opportunities to highlight your skills, values, and experience in an unforgettable way. Take this example. Jonah is a senior project director at ABC Green Technology Firm. Would that grab your attention if you met Jonah, and that's how he introduced himself? I doubt it. Yet that's how most introduce themselves in professional environments. What if Jonah said, "I manage a team of project managers who design sustainable technologies that make a difference to the environment. I love the work I do each day." That sounds a little more interesting and memorable.…
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