From the course: Accelerating Your Career with Personal Branding
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Crafting an intentional online brand
From the course: Accelerating Your Career with Personal Branding
Crafting an intentional online brand
- What do you want to be known for, to the world, beyond those you directly interact with? Before you start building your online presence, you want to be really clear on what you want people to associate your brand with online. And the best part is that your brand online doesn't have to be the same as what you're creating in your own organization. You have the opportunity to extend, tweak, or redefine yourself. Let's say you're an amazing writer but you don't have an opportunity in your current role to write. You can build this brand through your online audience. They may never meet you in person and may not even know anyone you know, all they have to go off is what you share online. So as you can see, it's really important. When I worked in a strategy role, I was actively building an online brand focused on highlighting my passion and expertise in positive psychology and enhancing workplace culture. That paved the way…
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