From the course: Accelerating Your Career with Personal Branding
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Boosting your personal brand with LinkedIn
From the course: Accelerating Your Career with Personal Branding
Boosting your personal brand with LinkedIn
- When I first started on LinkedIn, I had no idea what it was, how to use it or why it mattered and I know there might be some of you thinking the same thing. So if you're starting out or you want to make sure you have the groundwork set up for your profile, keep watching. First, I'd like to invite you to complete your online brand audit. Go into your LinkedIn profile and look at what's there, your headline, your summary, your experience and also from your profile, hit See All Activity. You'll see every post, comment, share and like that you've ever made. Now, ask yourself, what would someone else think about this person if they knew nothing else about them and then how can I drive a perception which is representative of my brand based on what I include on my profile and my online activity? There are four essentials to review as a starting point. First, your headshot. We are able to draw conclusions about someone's…
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