Sr. Director, Social and Influencers

Bring Your Amazing Self to Work

At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.

Job Overview

The Senior Director of Social & Influencer Partnerships is responsible for crafting and executing strategies to engage customers, meet marketing KPIs, and increase sales across all social platforms. This role involves creating compelling content, managing influencer programs and partnerships, and analyzing performance metrics and results. Macy’s is seeking a creative individual with a track record of delivering business results and innovative ideas. The ideal candidate is customer-focused, passionate about content creation, and skilled at fostering collaboration.

What You Will Do

Strategy and Brand Development

• Develop and implement social and influencer strategies to engage customers, foster brand affinity, and achieve strategic KPIs (revenue, traffic, new customers) for Macy’s.
• Define Macy’s social brand voice and personality to align with overarching strategies and business goals, creating a comprehensive playbook to unify teams and approaches.
• Create and execute innovative concepts that capture customer attention, build relevance through cultural moments, and engage in trending conversations with timely content.
  
  

Team and Relationship Management

• Lead internal and agency teams in developing and executing overarching social and influencer marketing strategies tailored to specific campaign goals and target audiences.
• Provide strategic guidance to direct reports and team members, optimizing influencer and social strategies.
• Manage both internal and external content creators, fostering growth and innovation.
• Grow Macy’s influencer programs, including partnerships with internal Macy’s Style Crew and external influencers.
• Collaborate with influencers and celebrities during key calendar events, leveraging organizational stakeholders to maximize partnership impact.
• Manage relationships with vendors, tech providers, and agencies, driving innovation and encouraging calculated risks.
  
  

Performance and Budget Management

• Establish a robust reporting system to communicate insights, performance metrics, and trends to colleagues, partners, and Macy’s executives.
• Analyze the impact of influencer marketing across brands and regions, identifying opportunities for improvement.
• Allocate and manage budgets to optimize brand KPIs and achieve business objectives.
• Develop a talent rate card based on industry insights and relationships, using it for negotiations and contract execution to ensure consistency and data-driven decisions.
  
  

Skills You Will Need

Social and Influencer Strategy Development: Ability to develop and implement effective social and influencer strategies to engage customers, enhance brand affinity, and achieve key performance indicators (KPIs) such as revenue, traffic, and new customer acquisition.

Brand Development: Skilled in defining and aligning Macy’s social brand voice and personality with overall business goals, creating cohesive playbooks to guide team efforts and unify approaches.

Content Creation and Execution: Proficiency in creating and executing innovative content concepts that capture customer attention, capitalize on cultural moments, and engage in trending conversations with timely and relevant content.

Team Leadership and Relationship Management: Experience leading internal and agency teams to execute comprehensive social and influencer marketing strategies aligned with campaign goals and target audiences. Ability to provide strategic guidance, optimize influencer strategies, and foster growth and innovation among team members.

Influencer Management: Expertise in managing both internal Macy’s Style Crew and external influencer partnerships, including collaboration with influencers and celebrities during key events to maximize partnership impact.

Vendor and Agency Management: Strong relationship-building skills to manage relationships with vendors, tech providers, and agencies, driving innovation and encouraging calculated risks in partnerships.

Performance Analysis and Budget Management: Proficiency in establishing robust reporting systems to communicate insights, performance metrics, and trends to stakeholders. Experience in analyzing influencer marketing impact across brands and regions, identifying areas for improvement, and effectively allocating and managing budgets to achieve business objectives.

Social Media Expertise: Understanding of the competitive social retail landscape, staying updated on social media trends, technologies, and social analytics tools.

Creativity and Innovation: Proven track record of strategic thinking, creativity, and innovation that drives business results, particularly in developing and growing influencer programs and creating quick-turn social content.

Who You Are

• Dedicated to fulfilling ideals of diversity, inclusion, and respect that Macy’s aspires to achieve every day in every way.
• Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply.
• 10+ years of experience in social and/or digital content creation and publishing.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.
  
  

What We Can Offer You

• An inclusive, challenging, and refreshingly fun work environment
• Competitive pay and benefits rooted in principles of equity
• Performance incentives and annual merit review
• Merchandise discounts
• Health and Wellness Benefits across medical, dental, vision, and additional insurance
• Retirement Savings Plan with 401k match opportunity
• Employee Assistance Program (mental health counseling and legal/financial advice)
• Resources for continuous learning, career growth, and leadership development
• 8 paid holidays
• Paid Time Off (first year prorated depending on start date)
• Tuition reimbursement program
• Guild education benefit funds 100% of tuition, books, and fees in designated programs
• Colleague Resource Groups (CRGs) and give-back/volunteer opportunities
• Empowerment and autonomy to perform impactful work with tangible results
  
  

About Macy’s

Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers.

Bring your creativity, energy, and ideas to the Macy's team – Apply Today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

MARKETING00

This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.