About
I'm passionate about helping brands tell engaging stories and implement results-oriented…
Articles by Ron
Contributions
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How can you leverage diverse content producers to drive better results?
If you're in the western world, it's too easy to fall into a situation where you have little to no diversity in your content production resources. If this is something you care about, you have to be intentional. At HubSpot, the content and brand teams have set standards for the amount of diversity in the content vendors hired to work on a project. When you're intentional, you'll find that doors open up and opportunities arise.
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How can you leverage diverse content producers to drive better results?
You'll be amazed at who you can find when you put your mind to it. I've produced podcasts and films series focused on women and/or BIPOC filmmakers, including an entire podcast season (24 eps) focused on women & BIPOC creators. Every professional discipline nowadays has some group dedicated to every possible demographic. If you don't have your own network to tap, you're literally one Google search—or Chat GPT prompt—away from finding diverse content creators. If you're fortunate enough to work at a global organization dedicated to DEI, utilize their resources as well. Lastly, subscribe to podcasts & YT channels that focus on diverse creators (HubSpot has a few). Find diverse creators on TikTok. Once you find one, ask for referrals.
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How can you leverage diverse content producers to drive better results?
I've had the opportunity to work w/diverse content producers for over 2 decades. The benefits are undeniable. 1st and foremost, you're able to create content that will do a much better job of resonating with a diverse audience. This is Pixar will engage diversity committees when producing films based on a particular demographic. Secondly, your processes will also improve when working w/diverse producers. For instance, women will often approach problem-solving differently than men. It's not necessarily better, but it's different and offers perspectives that will benefit the project as a whole. Lastly, studies have shown that diversity improves overall content quality b/c diverse experiences offer challenges that sharpen skills.
Activity
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Day One Done! I officially started as the CMO of Box yesterday. I was not in the market for a full time job, but after meeting Aaron Levie and Olivia…
Day One Done! I officially started as the CMO of Box yesterday. I was not in the market for a full time job, but after meeting Aaron Levie and Olivia…
Liked by Ron Dawson
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And just like that, we're smack in the middle of #eventszn. Come hang with me and Gabriela Pinto in Boston -- no excuses, we've got three very cool…
And just like that, we're smack in the middle of #eventszn. Come hang with me and Gabriela Pinto in Boston -- no excuses, we've got three very cool…
Liked by Ron Dawson
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INBOUND24 is gonna be 🔥 this year! You've seen all the amazing speakers (e.g. Ryan Reynolds, Kara Swisher, and Serena Williams, to name a few). But…
INBOUND24 is gonna be 🔥 this year! You've seen all the amazing speakers (e.g. Ryan Reynolds, Kara Swisher, and Serena Williams, to name a few). But…
Shared by Ron Dawson
Experience
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Education
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University of California, Berkeley - Walter A. Haas School of Business
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Activities and Societies: Delta Sigma Pi, co-ed professional business fraternity. Held various positions including President, VP Pledge Education and VP Professional Development.
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1992-1994:
Part of the exclusive Fiction Worksop program, specifically designed to provide hands-on film production experience. Each quarter we worked on just one production. Everyone in program was assigned a roll. Required referral or recommendation from another faculty member to join program.
Publications
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Dare Dreamer Magazine
Online
See publicationBlog covering the art & business of filmmaking & photography.
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Professional Photographer Magazine
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See publicationLeading industry magazine for professional photographers. Published by Professional Photographers of America.
Languages
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Spanish
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Recommendations received
16 people have recommended Ron
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We’re excited to share that we’ve partnered with HubSpot For Startups! This is huge for new and existing HubSpot for Startups members, as they can…
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