Single Image Ads and Advertising Specifications
Single image ads are a Sponsored Content ad format supported by both Classic and Accelerate campaign types. The ads include one image and appear directly in the member’s feed of your campaign’s target audience. Below are the advertising…
Message Ads and Advertising Specifications
With message ads, you can serve native ads to your target audience through LinkedIn Messaging. The ads are displayed on desktop and mobile devices when members are active anywhere on LinkedIn. The specifications for message ads are: Related tasks…
Advertising Specifications and Conversation Ads
As an advertiser, you can use conversation ads to start a conversation with professionals and business decision-makers through LinkedIn Messaging on both desktop and mobile devices. Conversation ads are a form of native advertising displayed to…
Follower Ads and Advertising Specifications
Follower ads are a Dynamic Ad format tailored to LinkedIn members. The ads encourage members to follow your LinkedIn or Showcase Page on desktop. They are personalized with the member’s profile photo next to your company’s logo, plus their first…
LinkedIn Audience Network and Advertising Specifications
With LinkedIn Connected TV (CTV) ads, you can use first-party data from our community of one billion professionals to help you reach your audience on a large-screen experience. The following table lists specifications your video ad must meet…
Single Image Ads, Advertising Specifications, and Lead Gen Forms
Lead Gen Forms are templates that can be attached to a single image, carousel image, video, message, document, or conversation ad to collect information from the member if they click on the call-to-action button. The form is automatically filled…
Advertising Specifications and Spotlight Ads
Spotlight ads are a Dynamic Ad format that are personalized to each LinkedIn member and take them to your website or landing page. The ads are seen on desktop and are tailored to individual members based on their LinkedIn profile data, like profile…
Advertising Specifications and Document Ads
Document ads are a type of Sponsored Content ad that appear in the LinkedIn feed and the LinkedIn Audience Network. Below are the advertising specifications for document ads. Document specifications Ad text specifications Related tasks Learn more…
Advertising Specifications and Job Ads
Jobs ads are dynamic ads that are personalized and promote one or more job opportunities to qualified LinkedIn members in your target audience. The ads are dynamically generated in three types: Jobs You May Be Interested In, Picture Yourself, and…
Advertising Specifications and Text Ads
Text ads include a headline, brief text, and an image. They may be placed on the right rail of a variety of LinkedIn desktop pages. Below are the specifications required for text ads: Ad image: 100 x 100 pixels; upload a JPG or PNG file that is 2MB…
Advertising Specifications and Carousel Ads
Carousel ads are a Sponsored Content ad format that appear in the LinkedIn feed. They feature multiple images that can be scrolled through. The advertising specifications required for carousel ads are: Ads can be rejected if they do not meet our…
Advertising Specifications and Click-to-message ads
As an advertiser, you can use a click-to-message ad to capture your audience’s attention with a single image ad in the feed that redirects them to a conversation using a call-to-action (CTA) button. When members click the CTA button, they’re…
Advertising Specifications
Sponsored Content is a LinkedIn Page post that is sponsored as an advertisement and delivered to the LinkedIn feed of members in your target audience, including members who don’t follow your company’s Page. Direct Sponsored Content is Sponsored…
Advertising Specifications
Dynamic ads are personalized ads that are tailored to each member based on their LinkedIn profile data. Note: Each member sees their personalized information; member profile information is not displayed to other members. Members can also opt out of…