Lead Gen Forms
You can send test leads through Lead Gen Forms to ensure the data is captured and available in the Download Lead report. It's useful to test Lead Gen Forms when integrating them with your marketing automation or CRM provider to verify the…
Third Party Integrations and Lead Gen Forms
If you use a specific marketing automation or CRM platform to manage your leads, you might be able to integrate your Lead Gen Forms with your marketing automation or CRM provider. This integration allows you to automatically leverage the platforms…
Advertising Guidelines and Lead Gen Forms
When creating your Lead Gen Forms, you’re required to include a privacy policy URL. You should also describe how you’ll use the collected leads. To obtain the members’ specific consent for each of the uses you describe, you must manually enable one…
Single Image Ads, Advertising Specifications, and Lead Gen Forms
Lead Gen Forms are templates that can be attached to a single image, carousel image, video, message, document, or conversation ad to collect information from the member if they click on the call-to-action button. The form is automatically filled…
Third Party Integrations and Lead Gen Forms
If you edit your Lead Gen forms while in draft status, you must make changes to account, form, and field settings in your marketing automation or CRM platform to ensure new test leads sync successfully. Each CRM requires different actions to re-sync…
Lead Gen Forms
Lead Gen Forms may be created if the Ads account is associated with a LinkedIn Page. You can create Lead Gen Forms if you’re assigned the role of account manager or campaign manager on the Ads account in the Campaign Manager tool. Learn more about…
Create Ads and Lead Gen Forms
Choosing Lead generation as your campaign objective allows you to attach an existing custom Lead Gen Form to your ad creative or create a new one. When a member clicks on your ad’s call-to-action (CTA), a native digital form will open. Only Account…
Lead Gen Forms
You can select up to twelve informational fields when creating a Lead Gen Form. Learn about the sections and fields you can include on Lead Gen Forms below. Learn more In this section, you can choose to include fields from the following categories:…
Lead Gen Forms
When you save a Lead Gen Form, it will be assigned a status in Campaign Manager. The status refers to whether an ad has been attached to the form, and if it’s been reviewed and approved to run as part of your campaign. You can view the status of any…
Lead Gen Forms
Hidden fields in Lead Generation Forms allow you to create and track additional fields in your Leads reports. These fields can be especially helpful if you’re using a third-party marketing automation platform to manage your leads. Adding hidden…
Lead Gen Forms
Once you’ve created and saved a Lead Gen Form, you can access the form in Campaign Manager. You can also attach a saved Lead Gen Form to a new ad creative. Learn more Changes to Sponsored Messaging To view a saved Lead Gen Form: Tip: If you’re…
Lead Gen Forms
LinkedIn Lead Gen Forms make it easy for advertisers to collect quality leads using forms that are pre-filled with LinkedIn profile data. When a member clicks on the call-to-action button on a LinkedIn ad with an attached Lead Gen Form, the form is…
Lead Gen Forms
Varying permissions are required on an ad account to view, create, or manage Lead Gen Forms. You'll also need LinkedIn Page admin to receive email notifications, download leads, or integrate your Lead Gen Form with your CRM. Review the chart below…
Lead Gen Forms
When you create a new Lead Gen Form, you’ll see a live preview of your field selections in the right side of the Create Form page. The preview shows what members will see if they click on your ad’s CTA that directs them to the Lead Gen Form. Once…
Performance Reporting and Lead Gen Forms
You can access Lead Gen Forms and metrics on their performance in Campaign Manager. Lead data containing non-standard characters or non-English characters may not display properly. You can remove the non-standard characters and try again or you can…
Lead Gen Forms and Product Pages
With lead gen forms, you can collect quality leads from members who visit your Product Page. Members can open and submit a pre-filled form with their information. To create a lead gen form for your Product Page: Results: Your lead gen form is…