Advertisements that don't meet our advertising policies will be removed from the site and the advertiser may be restricted from further advertising on LinkedIn. See LinkedIn Advertising Policies for additional information.
LinkedIn advertising policies
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Single image ads are a Sponsored Content ad format supported by both Classic and Accelerate campaign types. The ads include one image and appear directly in the member’s feed of your campaign’s target audience. Below are the advertising specifications for single image ads. Ads are rejected if they do not meet our advertising guidelines.
Image specifications
Ad text specifications
* Impression tracking and attribution is supported for Google Marketing Platform (formerly DoubleClick). For click tracking, we suggest using campaign-based tracking codes rather than referral source to track visits to your website because different redirect types and secure browsing can impact whether the referrer is passed.
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Single image ads are a type of Sponsored Content that displays in the LinkedIn feed of members in a targeted audience. You can create single image ads directly in Campaign Manager or select posts from your LinkedIn Page to sponsor.
Sponsored Content created directly in Campaign Manager is called Direct Sponsored Content and doesn’t appear on your Page as a post. Direct Sponsored Content allows you to personalize, test, and improve the performance of your content for a targeted audience without cluttering your Page.
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Video ads are a Sponsored Content ad format that appear in the LinkedIn feed. Review the specifications below to help you create your video ad.
Pixel and aspect ratio requirements
Videos must meet height and width specifications, as well as aspect ratio specifications. You can calculate an aspect ratio by dividing the video width by height.
Technical requirements
Understanding aspect ratio
Aspect ratio refers to the relationship between the width and the height of a video or image. Although the maximum width allowed is 1920 pixels and the minimum height allowed is 360 pixels, a 1920 x 360 video or image is not tall enough for an ad, as demonstrated in this example.
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Carousel ads are a Sponsored Content ad format that appear in the LinkedIn feed. They feature multiple images that can be scrolled through.
The advertising specifications required for carousel ads are:
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Name this ad - Use up to 255 characters to name your carousel ad.
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Introductory text - Use up to 150 characters to avoid truncation on some devices (a maximum of 255 characters)
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Cards - Use a minimum of two cards and a maximum of ten cards. Requirements for individual cards within the carousel:
- Max file size: 10 MB
- Max image dimension: 4320 x 4320 pixels
- Recommended individual image spec: 1080 x 1080px with a 1:1 aspect ratio
- Images will be scaled to 312 x 312px
- Rich media formats supported:
- JPG
- PNG
- GIF (non-animated only)
- Headline text for each image card is a maximum of two lines before being truncated.
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With message ads, you can serve native ads to your target audience through LinkedIn Messaging. The ads are displayed on desktop and mobile devices when members are active anywhere on LinkedIn.
The specifications for message ads are:
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Name this ad: Use up to 255 characters, including spaces.
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Sender: Select from available senders or add a sender.
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Message Subject: Use up to 60 characters, including spaces and punctuation.
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