It was almost exactly five years ago when I attended a workshop in support of Fresno DRIVE. Little did I know what a departure that specific event would have on my future direction. I was introduced to Ashley Swearengin and the Central Valley Community Foundation and my outlook on what was possible for our region was fundamentally changed. I was introduced to Marek Gootman and I learned that our regional universities had a role to play as engines for inclusive economic growth. Now, some five years later, we are making good on the idea that inclusive innovation can happen right here in the San Joaquin Valley, and also making good on the proposition that University of California, Merced is in the Valley, for the Valley.
It is with excitement then that I share with you a joint effort of Farmhand Ventures and Riffle Ventures to define inclusive innovation in developing tech solutions for climate resilient food systems. The takeaways for entrepreneurs from this thought piece from co-authors Connie Bowen and Suma Reddy are below, but I encourage you to read the entire report. And from our team at the Valley Institute for Sustainability, Technology & Agriculture, we are happy to have supported this effort, including key support from Dr. Leigh Bernacchi, PhD, Dr. Kimberly Gibson, and Alli Sweigard.
Read more: https://lnkd.in/gukG3VCs
tl;dr
>> Understand the Problem and its Context: Entrepreneurs should start with a complete understanding of the whole problem their technology aims to address, including the context in which the issue occurs and how it is currently being addressed.
>> Identify and Understand Solution Participants: Next, the entrepreneur must identify and meet the full spectrum of people who are currently involved in addressing the problem. Getting to know these individuals/groups should involve gaining a deep understanding of each participant’s strengths, weaknesses, needs, and specific expertise.
>> Include Users First: Then, the entrepreneur should endeavor to ensure that they collect and integrate input from those solution participants who have the least power to affect the form of the adopted solution.
>> Practice Co-creation: Once participants are identified, the process of co-creation, building, collecting feedback, and iterating on possible solutions, can begin, involving relevant stakeholders without allowing any to be overlooked or ignored. Some stakeholders’ participation will be more costly, and entrepreneurs should be prepared to overcome those cost barriers.
>> Understand Conflicting Outcomes, Prioritize Common Goals: Finally, the entrepreneur will have to negotiate through the varying and, at times, conflicting wants and needs of various stakeholders. Determining clear and transparent justification for outcomes and eliciting feedback from co-creators is essential. #entrepreneurship #agtech #innovation #inclusivity #CalAg #CaliforniaAg #AgInnovation #PrecisionAg #Farmers #F3