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That’s a wrap 🎬 We’ve had a blast making a mixology focused toolkit with 7UP over the past 9 months 🍋🍋🟩🍹 for a bunch of markets 🇪🇬🇻🇳🇹🇭🇵🇹. So much so, that we’ve got recipes on the brain 🧠 Here’s our recipe to making a successful toolkit in 1️⃣2️⃣3️⃣easy steps! Step 1️⃣of 3️⃣: Segment your audience into a range of zillenial cohorts. Then create a hero film that can speak to all of them, from those with green thumbs 🌿to those on an epic journey 🧌and everything in between. #7UPMixology #HeroFilm #AudienceSegmentation #CreativeMarketing #AdvertisingAgency #VaynerMedia #Zillennials #CampaignLaunch #GlobalMarketing #BrandEngagement