The Coca-Cola Company

I recently spoke at the Reuters Momentum AI conference about The Coca-Cola Company's digital transformation journey and how we’re moving from generative AI experimentation to scalable commercial applications. As a pioneer in AI application with a first-of-its-kind OpenAI partnership, Coca-Cola is learning quickly through experimentation while strengthening our foundation for scale and impact. Building on our momentum with GenAI in our marketing, we are expanding the use of AI throughout our business to create additional value for retail and food service outlets, drive commercial effectiveness, improve product development and more. Digital technologies like AI can have a profound impact on the consumer-packaged goods industry and our business. We’re committed to staying at the forefront of this exciting journey. Thank you to the Reuters team for having me and Aisha (Sattar) Tahirkheli for moderating a great discussion! #AI #genAI #ReutersMomentumAI

Our company is continuing to learn more about how generative AI can have a meaningful impact on our business. The latest example: A new project with marketing partner WPP Open X and AI leader NVIDIA. NVIDIA has just announced technology that makes it possible to create high-quality AI images in less time, which helps scale global campaigns and enhance human creativity. Learn more about this exciting development: cokeurl.com/25F8A2

The Coca-Cola Company is excited to share a first look at “Hello World (Song of the OlympicsTM),” a new song created by songwriter, producer, and OneRepublic frontman, Ryan Tedder, performed by Grammy Award-winning global superstar, Gwen Stefani, and 8x Grammy Award-winning producer, songwriter, and artist, Anderson .Paak, who also collaborated with Tedder on the song’s lyrics. Created to mark our historic 96-year partnership with the International Olympic Committee – IOC, “Hello World” celebrates the everyday greatness of athletes and fans for the Olympic and Paralympic Games, and beyond. Stream now on all major music platforms. Listen now: cokeurl.com/3D9CB7

We're continuing to explore ways to enhance our business with AI. For example, in Latin America, we're piloting and scaling our use of AI to quickly react to market changes and adjust strategies to meet local business objectives, driving revenue and volume growth across the system. Learn more and view safe harbor: cokeurl.com/AAFD48

Our company has a clear advantage because of the power of our total beverage portfolio, innovation that focuses on bolder, bigger bets, and a global system with unique capabilities. We continued to connect with consumers through our best-in-class brands and experiences in Q2: - Coca-Cola was recognized as ‘Creative Brand of the Year’ at the Cannes Lions, and Coca-Cola’s partnership with Marvel featured limited-edition collectible graphics with personalized Augmented Reality experiences. - We connected with fans ahead of the Olympic and Paralympic Games with the “Celebrate Everyday Greatness” campaign featuring our portfolio of brands. - In the U.S., recent innovations like Sprite Chill, Topo Chico Sabores and Minute Maid Zero Sugar are off to good starts. - We relaunched Ayataka, a much-loved local tea brand in Japan. Learn more and view safe harbor: cokeurl.com/AE0780

Today The Coca-Cola Company reported strong Q2 financial results. Our updated 2024 guidance reflects momentum in our business in the first half of the year, thanks to our all-weather strategy, powerful beverage portfolio and strong system. Thank you to everyone associated with our business for your dedication and hard work that helps drive our success every day. Full earnings press release, including more information about Q2 financial results, non-GAAP financial measures reconciliation and safe harbor, can be found here: cokeurl.com/A8C44F

Chairman and CEO James Quincey on strong results in Q2. Full earnings press release, including more information about Q2 financial results, non-GAAP financial measures reconciliation and safe harbor, can be found here: cokeurl.com/F491EC

KO reports Q2 2024 results and raises full-year guidance. Full earnings press release, including more information about Q2 financial results, non-GAAP financial measures reconciliation and safe harbor, can be found here: cokeurl.com/173B54

We love this spotlight on the collective power of sport to bring people together and are excited for #Paris2024!    Learn more about the campaign and how The Coca-Cola Company’s portfolio of brands are showing up for the Olympic and Paralympic Games: cokeurl.com/F12D57

The Coca-Cola Company has been innovating since 1887, when we created a new consumer experience with the first coupon. Nearly 140 years later, our "Create Real Magic" campaign merged AI technology and creativity, putting our brand iconography in your hands. Learn more about how we’re #AlwaysInnovating. cokeurl.com/B3EEA2