From #socialmedia to #thoughtleadership, #digitalmarketing, #communications, and more, SalientMG is looking for senior marketers who want to roll up their sleeves and make an impact for #B2B #tech #startups. Is this you or someone in your network? Reach out! https://lnkd.in/ebcx798q
SalientMG
Advertising Services
New York City, NY 1,219 followers
Strategic marketing from “senior doers” who launch, accelerate, and streamline marketing programs for B2B tech startups.
About us
SalientMG is a strategic marketing firm based in New York City with team members across North America. We are senior marketers, not traditional consultants. We collaborate with our clients to identify their salient points - what makes their business truly remarkable. Growth-stage B2B tech startups partner with us to launch, accelerate, and streamline their marketing strategies and programs. Since 2013, companies including Verizon, Etsy, Transfr, ExecOnline, Ubermedia, Sparkfly and Rovio have relied on us to create market differentiation and accelerate growth. Our Culture - We strike a perfect balance between being strategic and executing with excellence for our clients. - We are diverse and inclusive. We respect different viewpoints and educational backgrounds, and ensure employees and contractors have pay parity. - We promote our people and help team members develop their personal brands in the market. - We encourage independence. We work remotely and transparently while avoiding micromanaging, schedule-policing and presenteeism. - Our open time-off policy means you take the time you need. We believe hard workers need time to recharge. Services Offered: -Product Marketing: GTM Readiness-Assessment™, GTM Planning & Execution, Market & Competitive Intelligence Programs, Sales Enablement & Certification, Win/Loss Analysis, Customer Segmentation & Journeys, Analyst Relations Program -Growth & Content Marketing: Growth Marketing Readiness-Assessment™, Marketing Automation Strategy & Setup, Customer Marketing Strategy, Campaign Strategy & Execution, Content Strategy & Development, Content Distribution Strategy & Execution, Lead Gen & Paid Amplification -Executive Visibility & Strategic Comms: Executive Visibility Readiness-Assessment™, Executive Thought Leadership Program, Corporate PR & Communications, Internal Communications, Speaking & Podcast Opportunities, Media Relations, etc Visit www.salientmg.com or email us at success@salientmg.com.
- Website
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http://www.salientmg.com
External link for SalientMG
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York City, NY
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Product Marketing, Executive Visibility, Executive Strategy, Go To Market Strategy, Messaging/Positioning, Content Marketing, Demand Generation, Growth Marketing, Executive Thought Leadership, Brand Marketing, Paid Media, Marketing Strategy, Competitive Intelligence, Sales Enablement, Marketing Assessment, Digital Marketing, SEO, and SEM
Locations
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Primary
Get directions
1 Penn Plaza
Suite 6132
New York City, NY 10119, US
Employees at SalientMG
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Michele Tobin
CEO | Board Director | Advisor
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Lynn Pina
Chief Marketing Officer | Founding Member at CHIEF | Board Member
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Mack McKelvey
Founder/CEO, SalientMG I Advisory Board: Hellobrand (AI) & Real Atom I Board of Trustees: Creative Spirit I Ambassador: Hunt Club I Host: The Cred…
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Kerry Nagle
COO/CPO * Scale-Up Executive *SAAS
Updates
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SalientMG reposted this
SUM NEWS: 🐝 Beehiiv buzz, marketer burnout, and Pinterest takes after
SUM NEWS: 🐝 Beehiiv buzz, marketer burnout, and Pinterest takes after
The StartUp Marketer on LinkedIn
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Congratulations to Transfr for their outstanding performance over the past six months! 🏆 Fast Company Best World Changing Idea, North America 🏆 Fast Company Most Innovative Company 🏆 Inc. Magazine Best in Business 🏆 Ranked #2 in Gator 100 World’s Fastest-Growing Business 🌟 And to top it off, Founder & CEO Bharanidharan Rajakumar has just been named EY’s Entrepreneur of the Year New York! Doing good looks good on you, Transfr! Keep up the great work, building classroom-to-career pathways that fuel upward mobility. Here’s to continuing the momentum in the months ahead! https://lnkd.in/gjp9_-Gs #EOYUS #EOYNY #Leadership #entrepreneur #Goals
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🌟 Salient MG is honored to support Creative Spirit US in their mission to tackle unemployment among individuals with disabilities, particularly those who are neurodivergent. Tonight, our very own Mack McKelvey is co-chairing the Creative Spirit US Gala at the NYSE, alongside Laurel Rossi. After ringing the closing bell for the neurodivergent community, the #RoadtoEquity gala and charity auction will celebrate and champion equity, inclusion, and fair-wage employment for Americans with disabilities. Read more about this incredible event here Creative Spirit to Host Annual Fundraising Gala at New York Stock Exchange; Supporting the Twenty Percent of Americans with Intellectual and Developmental Disabilities: https://lnkd.in/ggfaAmqQ Let's champion change together! #CreativeSpiritGala #Inclusion #Equity
Creative Spirit to Host Annual Fundraising Gala at New York Stock Exchange; Supporting the Twenty Percent of Americans with Intellectual and
prnewswire.com
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SalientMG reposted this
Founder/CEO, SalientMG I Advisory Board: Hellobrand (AI) & Real Atom I Board of Trustees: Creative Spirit I Ambassador: Hunt Club I Host: The Cred Podcast I AI Marketers Guild I ACP Mentor I Fast Company Executive Board
Echoing this! HUGE thanks Loupe Art and HUG 🤗 for curating an incredible digital art collection by #neurodiverse artists for our Creative Spirit US THIS Wed 4/10 at the NYSE. It's our largest fundraiser of the year; please donate here: https://lnkd.in/eSz3M75J. Michele Tobin Randi Zuckerberg
Enjoy an evening of inspiration and art at the 2024 Creative Spirit Gala on Wednesday, April 10th: https://lnkd.in/ePXECdfx 🎨 Join us as we showcase the remarkable talents of neurodivergent artists through a streaming display of digital art at the annual dinner and charity auction. ❤️ Special thanks to HUG and Loupe Art for curating the collection and supporting our mission. Don’t miss our biggest event of the year, championing and celebrating equity, inclusion, and fair-wage employment for Americans with disabilities. 🪑🪑 Seats are limited, so secure your tickets today 👉https://lnkd.in/ePXECdfx Image Description: Text reads Creative Spirit The Road To Equity gala Wednesday April 10th curated neurodivergent art will be showcased. NYSE logo HUG logo Loupe Logo. Robert Stroud, Psy.D, Accenture, #EricaIrvin, Albertsons Companies, Dave Rosner, Audigent, Lori Falcone, Voya Financial, Sara Hart Weir, MS, National Down Syndrome Society, GINA GRILLO, The ADVERTISING Club of New York, Mack McKelvey, SalientMG, david nobay, #THECSUITE, Mari Kim Novak, Fractional, Laurel Rossi, Infillion, Jatinder Singh, Accenture, Todd Stone, Avalere Health, Andrea Sullivan, VaynerX, Anastasia Williams (she/her/ella), The A List. #HireDifferent #EquityAndInclusion #Neurodiversity #NeurodiverseInclusion
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SalientMG reposted this
Founder/CEO, SalientMG I Advisory Board: Hellobrand (AI) & Real Atom I Board of Trustees: Creative Spirit I Ambassador: Hunt Club I Host: The Cred Podcast I AI Marketers Guild I ACP Mentor I Fast Company Executive Board
Can't wait to see Hotel Fiction next week at the Creative Spirit US Gala at the NYSE. I saw them in Burlington last year and they were terrific. Join us; there are a few tickets still available. Laurel Rossi Sara Hart Weir, MS MS GINA GRILLO Mari Kim Novak
Exciting News! #HotelFiction – the genre-fluid band with indie, pop, and rock influences – will perform at the 2024 Creative Spirit Gala on Wednesday, April 10th: https://lnkd.in/ePXECdfx. Some of our Creative Spirit candidates will also join them onstage. Don’t miss out on our biggest night of the year! Seats are limited, so secure your tickets (or donate) today: https://lnkd.in/ePXECdfx. Image Description: The text reads Creative Spirit The Road To Equity Gala on Wednesday, April 10th. Hotel Fiction will be joining us! The NYSE logo with a portrait of the band shows two dark-haired people, one wearing a neon yellow puffer coat and jeans and the second wearing a long red leather coat. Robert Stroud, Psy.D, Accenture, #EricaIrvin, Albertsons Companies, Dave Rosner, Audigent, Lori Falcone, Voya Financial, Sara Hart Weir, MS, National Down Syndrome Society, GINA GRILLO, The ADVERTISING Club of New York, Mack McKelvey, SalientMG, david nobay, #THECSUITE, Mari Kim Novak, Fractional, Laurel Rossi, Infillion, Jatinder Singh, Accenture, Todd Stone, Avalere Health, Andrea Sullivan, VaynerX, Anastasia Williams (she/her/ella), The A List. #EquityAndInclusion #Neurodiversity #HireDifferent #NeurodiverseInclusion
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SalientMG reposted this
Founder/CEO, SalientMG I Advisory Board: Hellobrand (AI) & Real Atom I Board of Trustees: Creative Spirit I Ambassador: Hunt Club I Host: The Cred Podcast I AI Marketers Guild I ACP Mentor I Fast Company Executive Board
I am honored to join the Advisory Board of Hellobrand.io. Powered by AI, Hellobrand helps business owners and creators go from no brand to known brand in a fraction of the cost it takes to work with an agency and the time it takes to do it yourself. I'm excited to work alongside Madia Brown, an incredibly innovative entrepreneur. Go visit the Hellobrand website (https://hellobrand.io/) to try this amazing tech for yourself, and share your thoughts back. Echoing Madia with a thanks to my friends Katherine M. Ferguson & Alexander Knight at Cooley LLP in #DC. #DCtech #marketing #leadership #innovation #ai
Help us give a HUGE welcome to Mack McKelvey as she joins Hellobrand's advisory board! Mack is a titan of marketing with 20+ years experience in marketing roles across various Fortune 500 brands, like SIRIUS XM, VeriSign, and AT&T. Not only did she steer the marketing helm at Millennial Media through the company's successful IPO in 2012, but she is also the visionary founder of SalientMG, an award winning marketing agency renowned for crafting unparalleled go-to-market strategies. Mack stands out not just for her marketing prowess but also as a vocal advocate for diversity, inclusion, and representation across business, tech, and advertising sectors. Her insights have been featured in top publications like Fast Company and Fortune. And, her accolades include being named on the 40 over Forty list in 2022, as well as leading SalientMG to recognition as one of Adweek’s Fastest Growing Agencies, to name a few. Her wealth of experience and innovative approach to marketing will undoubtedly fuel our journey forward! Here’s to the exciting new horizons we will explore together! Welcome to the team, Mack! #NewAdvisor #TechInnovation #MarketingLeadership #DiversityInTech #TechInnovation #MarketingLeadership #Hellobrand #branding #ai #tech
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Happy Holidays from our entire team at SMG (and our beloved pets 🐾 and family) to yours! This has been quite a year of transformation, resilience, and opportunity. As our team gets ready to spend time recharging over the next few days and preparing for what's to come in 2024, we hope all our clients, friends, industry peers, and everyone else have a joyful holiday. We can't wait for some exciting updates and initiatives to come in 2024! Mack McKelvey Beth Pyne Kreg Lewenza Greg Bella Allie Mills Koka Sexton Amanda Klitsch Fabio Caparelli Mike Nourie Mary Clare (Rechtoris) Bennett #startupmarketing #happyholidays #marketingagency #marketingleaders #2024goals
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📣 An important message for startup founders: building your foundations now will help you scale 📈 later. Our CEO + Founder Mack McKelvey said, "In my 20+ years of marketing and 13 years in startup marketing, I can tell you that this A stage, when companies are shifting gears into commercialization, is make or break for tech companies. Funding is getting tighter; therefore, runways are getting smaller. It’s now time ⌛ to set up marketing for the next phase of growth." Learn exactly how you can get ready for that accelerated growth by reading Mack's full article in 👇. And founders, does any of this resonate with you? Let us know what you think and your tips for success in the comments. #startupmarketing #startupfounders #productmarketingmanager #productmarketfit
You will join the ranks of successful Series B startups if you deliver for customers, invest in the right foundations, and hire the right team members at the right time. https://lnkd.in/gK7Cp99R Written by Mack McKelvey of SalientMG and The Credentialed
Series A startups: gain traction with the right foundations and marketing hires
fastcompany.com
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Your product launch is a journey 🛣 . Our CEO & Founder Mack McKelvey told Fast Company Executive Board: “Think of the launch as the beginning, not the end.” Here are her 4 recommendations for maintaining the buzz after the thrill of the launch: 1️⃣ Build educational content that meets audiences where they are 2️⃣ Go big on social (and measure everything) 3️⃣ Spread awareness through content, from videos to reports and beyond 4️⃣ Optimize, test, and repeat Learn more from Mack and other executives in the article here: https://lnkd.in/gFPeKERn #productmarketing #marketingtips