Reef Digital Agency

We're delighted to share a new case study in the legal space ⚖ It's no secret that when it comes to law firm marketing, the stakes are high. When one new case can be worth hundreds of thousands of dollars, advertiser competition is fierce. It is not uncommon to see cost-per-clicks of $100+ for some searches because savvy law firms know that if that click converts, the ROI is orders of magnitude compared to the cost-per-acquisition. This was the exact challenge that our client, a major Australian law firm in the compensation space, was in. And to their credit, they'd done a lot very well: - Identified the right channels to be on and were present in an already ROI positive way - Clear, compelling messaging on their conversion-focused website - Strict adherence to Law Society advertiser guidelines, a rarity But what they didn't know was that a handful of hard-to-find settings buried in ad networks were exhausting their budget in ways they never would have allowed. These hidden costs were ruining ROI through a combination of budgetary wastage and opportunity cost. When we brought these issues to their attention and implemented fixes, this law firm experienced a near immediate uplift. They went on to have record-breaking month after record-breaking month in terms of new clients and revenue. Beyond the commercials, it gave us and our client a great sense of professional satisfaction to know that we helped a lot more people get the compensation they deserved from insurers who wouldn't comply without a fight. A huge thank you to all involved. -- P.S. This law firm gave us the chance to conduct a free review of their advertising spend and as a result, we worked together for many years. If you're in a similar situation, we'd be happy to provide you with a free review too. To take us up on this offer, please reach out and let's see if we're a good fit.

📣 Attention nonprofits! 🌍💡 Whether you're just starting out or reviewing your existing digital marketing efforts, this playbook offers valuable insights and practical tips to help your nonprofit succeed. This comprehensive guide covers: 1. 🎯 Defining SMART goals and benchmarking 2. 👥 Identifying and segmenting your target audience 3. 💬 Crafting your brand messaging and story 4. 🌐 Optimizing your website for user experience and SEO 5. 📊 Choosing the right channel mix for your strategy 6. 📈 Leveraging data and analytics for continuous improvement You can read the full article below and if you know anyone who you think would find it useful, please feel free to share! 😊

📢 𝐖𝐞𝐛𝐢𝐧𝐚𝐫: 𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐧𝐨𝐧𝐩𝐫𝐨𝐟𝐢𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐆𝐫𝐚𝐧𝐭? Join us for an insightful masterclass where we will share our proven techniques for fully utilising the $10,000 monthly Google Ads Grant to drive impactful results for your nonprofit. 𝐖𝐡𝐚𝐭 𝐲𝐨𝐮’𝐥𝐥 𝐥𝐞𝐚𝐫𝐧: ✔ 𝘗𝘳𝘰𝘷𝘦𝘯 𝘎𝘳𝘢𝘯𝘵-𝘧𝘳𝘪𝘦𝘯𝘥𝘭𝘺 𝘒𝘦𝘺𝘸𝘰𝘳𝘥 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 – Drive relevant traffic to your site ✔ 𝘊𝘢𝘮𝘱𝘢𝘪𝘨𝘯 𝘖𝘱𝘵𝘪𝘮𝘪𝘴𝘢𝘵𝘪𝘰𝘯 𝘛𝘪𝘱𝘴 – Ensure peak performance and efficiency ✔ 𝘈𝘶𝘥𝘪𝘦𝘯𝘤𝘦 𝘕𝘶𝘳𝘵𝘶𝘳𝘪𝘯𝘨 𝘚𝘦𝘤𝘳𝘦𝘵𝘴 – Convert visitors into meaningful supporters ✔ 𝘙𝘦𝘢𝘭-𝘓𝘪𝘧𝘦 𝘌𝘹𝘢𝘮𝘱𝘭𝘦𝘴 – Success stories from nonprofits just like yours Whether you’re looking to refine your approach or overhaul your strategy, this masterclass is designed to provide you with actionable insights and tools to enhance your nonprofit’s online presence and impact. Date: Wednesday August 21st, 2024 Time: 2pm AEST 𝐋𝐢𝐦𝐢𝐭𝐞𝐝 𝐬𝐩𝐨𝐭𝐬 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞 - 𝐑𝐞𝐬𝐞𝐫𝐯𝐞 𝐲𝐨𝐮𝐫 𝐬𝐩𝐨𝐭 𝐧𝐨𝐰 by following the link on the event page. Join us and transform how your nonprofit leverages the power of Google Ads Grant. Looking forward to seeing you there! The Reef Digital Agency Team

Advertisers can take a sigh of relief! Google is not deprecating third-party cookies next year after all. "Killing cookies, Google said, would adversely impact online publishers and advertisers." Google has announced that instead of deprecating third-party cookies, they will introduce a new experience in Chrome. This update allows users to make informed choices about their web privacy, adjustable at any time. “[We] are proposing an updated approach that elevates user choice. Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time. We're discussing this new path with regulators, and will engage with the industry as we roll this out.” Anthony Chavez, vice president of Google’s Privacy Sandbox initiative.

Can we talk about website redesigns and SEO? Many brands have redesigned their site only to find out that they’ve lost huge amounts of SEO visibility. Less rankings, less traffic, less conversions.... disaster. The reason why is because when your site changes - your code, your content, your URL structure - your rankings also change. If a site changes a whole lot, all at once, such as with a redesign, then that’s a major event for SEO. So… what can you do to make your website redesign a success from an SEO standpoint? You need a 'Site Migration' plan. A site migration has three phases: 1. Before Launch 2. Launch Day 3. After Launch Here, we discuss each phase and why it's mission critical to SEO success.

SEO website migrations 😅 For the past ~2 years, SEO migrations have been a big part of basically every day at Reef. Our client, a department of the government, needed to migrate a huge number of smaller websites into a main domain. Doing so would make it easier for people to find information and access services. Now that the project has successfully concluded, we're delighted to share (what we can) via this case study. If you have an upcoming website migration and are wondering how to make it go as smoothly as possible from an SEO standpoint, please feel free to reach out. We're happy to help.

Christmas Appeal results: Paid Search drives $381k in donations from a $22k media budget. Three major factors behind the success of this campaign were: 1. A terrific organisation with a strong reputation 2. Using insight from previous years to inform channel selection and targeting 3. Being ultra specific with ad platform settings to eliminate waste A huge thank you to our client and all involved with this record breaking result.

Q: I really want to improve our SEO but am confused about what to do, in what order, and why... and I can't stand the thought of wasting time and money. Can you point me in the right direction? A: Check out this awesome SEO On-Air podcast episode with our very own Scott Pittman So many gems from his 15+ years of digital marketing experience ✊ #seo #digitalamarketing

Are you running LinkedIn Ads? If so, here's something important to know. If a LinkedIn Ad has hashtags in it, the hashtag changes your ad targeting. Many people are unaware of this. An ad with hashtags will show to everyone you specify in LinkedIn Campaign Manager as well as everyone who follows the hashtag within the geography you are advertising in. This dramatically changes who will see your ad and where your spend will go. If you are looking for precise targeting, best to skip using hashtags.

Important: Reef is not recruiting via WhatsApp. Someone is pretending to be us ⚠ When Reef recruits, you will deal directly with the company founders, have multiple video interviews with us and connect on LinkedIn. You would also meet the wider team, know exactly which clients you will work on, have a signed employment agreement, a full induction process, an expense for getting setup and so on. You would not be asked to carry any costs or use your own money for something. If you have been approached by someone recruiting who says they are with us, please message us here. It is very likely a scam.