🇨🇦 Ready to connect with top Canadian affiliate leaders? The welcome reception at DealMaker Canada 2024, sponsored by Venngo Inc. is the perfect place to start. https://bit.ly/3LWrtA6 Enjoy, network, and unwind with a refreshing Venngo-rita in hand on the first night of DealMaker Canada. Register today to secure your spot for the best affiliate event of the year. See you there! #AffiliateMarketing #DealMaker2024 #AffiliateIntelligence #AdvertisingThatOutperforms
Rakuten Advertising
Software Development
San Mateo, CA 54,938 followers
Leading the industry in delivering performance-driven marketing solutions.
About us
Rakuten Advertising leads the industry in delivering performance-driven marketing solutions that help the world’s top brands connect with unique, highly engaged audiences – from awareness to activation. At Rakuten, we outthink the competition and outperform your expectations. Our experienced full-service team works to create the best ad experiences for brand, audience, and affiliate alike – one where people get the right message at the right time to drive attention, action, loyalty, and value. Working across affiliate, display, search, programmatic, and media, we leverage a global partner network and our owned-and-operated properties to reach people like no one else. Your goals are our goals, and we’ll work like no one else to help you exceed them. Backed by industry-leading technology, global media properties, and the largest partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in New York City, with offices throughout EMEA, APAC, LATAM, and North America.
- Website
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http://www.rakutenadvertising.com
External link for Rakuten Advertising
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- San Mateo, CA
- Type
- Privately Held
- Founded
- 1996
- Specialties
- Affiliate, Media, Paid Search, Social Media, and Programmatic Display
Locations
Employees at Rakuten Advertising
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David Gill
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Ben Harris
CISO | Voracious Learner | Ex-DoubleClick/Google Information Security Program Development and Leadership, Risk Management, Incident Management…
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Renard Ihlenfeld
Product Builder and Customer Evangelist
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Julien BLAIZE
Software Engineering Manager at Rakuten Marketing
Updates
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🇺🇸 Curious about the impact that AI is having on Affiliate Marketing? Check out the latest MarTech Series article written by VP of Product Management, Meytal Markman where she dives into how AI adoption is critical for staying competitive and enhancing relationships. The article highlights AI's capabilities for effective matchmaking between advertisers and publishers, how it improves anomaly detection for brand safety, and the ways in which incorporates sentiment analysis to deepen understanding of campaign impacts. Learn more today! #AffiliateMarketing #AffiliateIntelligence #ThoughtLeadership #AdvertisingThatOutperforms
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📈 🎯 Google's recent decision to reconsider the deprecation of third-party cookies has sparked new industry-wide conversations about the future of user privacy and data tracking. The good news is that Rakuten Advertising's affiliate technology and tracking are built to be robust, effective and reliable, adapting seamlessly to environmental changes such as these. Find out more in our latest blog: https://bit.ly/3LQ9wTA #AffiliateMarketing #AffiliateTracking #AffiliateTechnology #AdvertisingTheOutperforms #AffiliateIntelligence
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🇧🇷 O Fórum E-commerce Brasil 2024 acabou e nós trouxemos para casa muitas conexões, aprendizados e insights. Foram três dias muito intensos que nos deram a oportunidade de encontrarmos nossos clientes e parceiros e nos conectarmos com as novidades do setor, em meio a toda a tecnologia e demandas que os consumidores trazem. Em ritmo de Olimpíadas e medalhas para o Brasil - que animaram nosso stand - nós também buscamos estas conexões para entregar excelência em nossos produtos e serviços. O time da Rakuten Advertising agradece a visita de todos que passaram por lá! Já estamos ansiosos para os próximos eventos! #AffiliateIntelligence #MarketingdeAfiliados #MarketingdePerformance #ForumEcommerceBrasil2024 #ForumECBR24
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🇺🇸 We're excited to share the results of our latest case study with JD Finish Line and TopCashback USA, in which we achieved significant year-over-year growth through our partnership! With a strategy focused on key product categories and optimizing promotional periods, including regular strategy sessions and real-time analytics, we achieved a: ⭐15% increase in ROAS ⭐ 22% improvement in conversion rates ⭐ 62% revenue growth ⭐ 44% more traffic Dive deeper into our partnership and discover how strategic collaboration and innovative marketing can lead to sustained growth. Check out the full case study here: https://hubs.ly/Q02JqwSl0 #AffiliateMarketing #AdvertisingThatOutperforms #AffiliateIntelligence
Rakuten Advertising, Finish Line & TopCashback: sustaining YoY growth | Rakuten Advertising
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🇧🇷 Já chegamos no Fórum E-commerce Brasil e estamos à postos para conversarmos sobre como usar o #MarketingdeAfiliados a seu favor. Te esperamos a partir das 15h00 no stand MT016, esquina K3. Venha nos encontrar! 🤝 #FórumEcommerceBrasil24 #ForumEcomm24 #AffiliateInteligence
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🇦🇺 We are delighted to announce the return of the highly-coveted Golden Link Awards APAC, celebrating the best in the affiliate marketing industry. https://hubs.li/Q02JgKjg0 This prestigious event recognizes outstanding achievements and innovation. Want to be part of this celebration? Browse our range of award categories and submit your nomination today. Remember, you’ve got to be in it to win it! #DealMakerAU2024 #DealMakerAustralia #AffiliateMarketing #GoldenLinkAwards
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📢 É AMANHÃ! Mais um ano, somos patrocinadores do Fórum E-commerce Brasil e contamos com sua visita pelo nosso stand para tomar um café especial e discutirmos mais sobre como aliar o marketing de afiliados às suas estratégias de negócio. Nós vemos por lá? ☕ #ForumEcomm24 #MarketingdeAfiliados #MarketingdePerformance
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💸 See how Cleo's AI tech and our global financial service expertise boosted Cleo’s US market presence in our latest case study: https://hubs.li/Q02HQXHW0 Together we achieved more than 300 new-to-file users, expanded awareness, and increased coverage on our top publisher’s platforms to outperform expectations when entering the US market. Read the full case study now! #AffiliateMarketing #FinTechCaseStudy #AdvertisingThatOutperforms #AffiliateIntelligence
Rakuten Advertising & Cleo: Boosting US Market Growth with AI | Rakuten Advertising
https://rakutenadvertising.com
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🇩🇪 With 51% of European stakeholders considering CTV advertising brand safe, and up to 69% in the UK, confidence in CTV far outpaces linear TV and out-of-home advertising. Dive into our latest report, co-created with Google Ad Manager, to discover what is driving this trust and how you can leverage it. Download your copy now: https://bit.ly/4cqC6GN #CTVadvertising #BrandSafety
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