Pacifica Continental

Your manager has more impact on your mental health than your therapist. Leadership goes beyond strategies and KPIs—it's about creating an environment where people thrive. A good leader respects personal moments, energizes their team, is transparent, actively seeks feedback, and celebrates successes together. What qualities do you value most in a leader?

Every company in the iGaming sector needs an excellent Marketing team. At Pacifica Continental, we have hired for over 70 companies in this industry, and this is what we always advise our clients. Remember, this is a team for an initial operation, which can be expanded and enlarged as the branch grows. 👉 Marketing Manager: They will lead the Marketing team and will be primarily responsible for increasing brand visibility, acquiring and retaining customers, thus boosting the company's revenue. They should have more generalist skills and be capable of leading people and managing KPIs and outcomes. Additionally, they must understand the cultural and social trends of the local market. 👉 Media Analyst: A Media Analyst is essential for developing and executing media plans, translating business goals into effective marketing campaigns. This professional should have analytical and creative skills, as well as experience with organic and paid digital campaigns and familiarity with social media management tools. 👉 Affiliate Manager: This professional will be responsible for an affiliate marketing strategy, focusing on expanding partnerships and the results of this channel. In addition to having a deep understanding of affiliate marketing, they should have negotiation skills, as well as a strong analytical orientation. 👉 CRM Manager: Crucial for customer management and retention, the CRM Manager must implement strategies that seek to monetize the company's current customer base. They should be familiar with data analysis and the use of marketing platforms, such as HubSpot, Salesforce, or other common market systems. If you want to better understand what skills to look for in each position, have a base for compensation, and get a complete organizational chart for an initial iGaming operation in Latin America, download our expansion guide through this link: https://hubs.li/Q02FHTG_0

Culture is the compass that guides who enters your company. While it doesn’t mean everyone needs to share the same hobbies or interests, it does mean that certain core characteristics should align across all employees. These shared traits foster a sense of unity and ensure that everyone is moving in the same direction. What key characteristics do you prioritize when building your team?

Culture is the compass that guides who enters your company. While it doesn’t mean everyone needs to share the same hobbies or interests, it does mean that certain core characteristics should align across all employees. These shared traits foster a sense of unity and ensure that everyone is moving in the same direction. What key characteristics do you prioritize when building your team?

O setor de apostas esportivas no Brasil está prestes a dar um grande passo. Com a recente corrida de 113 empresas pedindo autorização ao Ministério da Fazenda, o mercado de Igaming pode adquirir, a partir de 2025, um desenvolvimento muito grande, inclusive promovendo processos de M&A. Mas como o mercado irá efetivamente mudar? Essa movimentação intensa não só demonstra o potencial do mercado, mas também antecipa uma onda de fusões e aquisições nos próximos anos. Isso significa que algumas dessas empresas podem se unir ou comprar outras para consolidar suas operações e fortalecer sua presença no mercado. A expectativa é que a regulamentação prevista para 2025 acelere ainda mais essas transformações, criando oportunidades significativas para novos players, cada vez mais fortalecidos, no Brasil. Entretanto, o governo brasileiro está fazendo diversas exigências de caráter financeiro e regulatório e, por isso, especialistas da Pacifica Continental argumentam que na prática, a quantidade de empresas autorizadas será bem menor do que o esperado. Para mais notícias sobre o mercado de Igaming, acompanhe o perfil da Pacifica Continental.

Devo ter um regime presencial ou híbrido na minha empresa? Daniele Rosa, diretora de RH, fala sobre o tema, mostrando como os diferentes tipos de pessoas, profissionais e modelos de negócios devem influenciar essa decisão.

The LATAM iGaming market is growing at an average rate of 10% per year, being considered a "golden market," with projections reaching 4.4 billion USD by 2026. If you want to start an operation in any LATAM country, here are the 3 key positions to hire for a brand-new operation in LATAM: With increasingly secure regulations, a vast consumer market, and a highly popularized betting market, investing in these markets is a must for any company wanting to scale its revenue over the next 5 years. To kick off an operation in any country, Pacifica Continental, which has already worked with over 20 clients from Europe, the USA, and Latam, recommends these 3 key positions, which will lead the expansion process: 👉 Country Manager: The role of a Country Manager in the iGaming sector is fundamental. This seasoned professional is responsible for overseeing all company operations within a specific country. With full profit and loss (P&L) responsibility, the Country Manager leads a high-performing team, manages marketing initiatives and sponsorships, and drives customer engagement through a multi-channel approach. Additionally, it is crucial that this manager possesses a deep understanding of the local gaming market. 👉 Head of Operations: A Head of Operations in the iGaming industry plays a crucial role in integrating customer service, risk management, fraud prevention, and payment operations to maintain operational efficiency and ensure a safe, profitable gaming experience. They are responsible for overseeing a growing customer service team, ensuring fair and exemplary service across various gaming platforms like sports betting and casinos. Collaborating closely with KYC, Fraud, Payments, and Risk & Compliance Teams is essential for enhancing service quality. Additionally, they manage Payment Specialists and Risk Analysts, focusing on developing procedures to mitigate risks such as chargebacks and fraud, and swiftly resolving any technical issues with the platform. 👉 Marketing Manager: The Marketing Manager plays a vital role in the iGaming industry, responsible for creating and executing strategies that boost brand visibility and engage customers through multiple channels. This position requires collaboration with internal teams and external partners to launch impactful marketing campaigns. Ideal candidates should have experience in both digital and traditional marketing, exhibit creative thinking, and possess strong analytical skills to drive campaign success and interpret market trends. In our iGaming company expansion guide for LATAM, we discuss what competencies to look for in each of these positions, what skills to search for, and the average salaries for each. Moreover, we talk about which positions should be under them and their average remuneration. To access this material, visit: https://hubs.li/Q02FJ2J_0

Como CEO de uma companhia, é preciso ter muito claro quais são as características inegociáveis na hora de contratar um colaborador e, por isso, líderes nessa função tem uma atenção especial nos processos de recrutamento. Neste tema do Leadership Insights, Ricardo Barbosa, CEO e Presidente da MAN Engines - A Business Unit of MAN Truck & Bus SE, explicou quais são os temas mais comuns dos processos de seleção os quais é responsável.

Encontrar o talento certo é mais do que avaliar currículos. Segundo Eduardo Takeshi Nozawa, Vice-Presidente e General Manager da Beckman Coulter, é preciso avaliar profundamente três aspectos cruciais: - Cultural Fit: Alinhar valores e visão para garantir uma integração fluida. - Learning Agility e Dinamismo: Capacidade de adaptação em um cenário de constantes mudanças. - Potencial de Crescimento a Longo Prazo: Buscar por pessoas que tenham desejo de criar e desenvolver uma carreira dentro da companhia Esses pilares são a base para uma equipe que não só entrega resultados, mas também evolui continuamente e veste a camisa da empresa com uma perspectiva de crescimento a longo prazo.

Você pode estar perdendo até 10% da receita total da sua empresa, com um custo oculto que ninguém está olhando Isso não se deve a flutuações de mercado ou a investimentos ruins; é o resultado de algo muito mais controlável, mas frequentemente negligenciado: que são as decisões de contratação inadequadas.  Considere as consequências de uma má contratação: não apenas significa desperdiçar recursos em recrutamento e treinamento, mas o efeito cascata pode ser catastrófico. Um funcionário desalinhado pode perturbar a harmonia da equipe, diminuir a moral e reduzir significativamente a produtividade. O custo não é apenas financeiro; também está no tempo gasto gerenciando o desempenho ruim em vez de impulsionar o crescimento. Líder, se você quer evitar ter esse tipo de custo, se cadastre na nossa lista de transmissão da Pacifica Continental, uma lista no qual você receberá candidatos super qualificados e que foram entrevistados e validados pelo nosso time de acquisiton. A partir das suas informações, enviaremos candidatos baseados na sua indústria, tamanho e desafios atuais. Para se inscrever, entre no site: https://hubs.li/Q02FCJS80