We recently sat down with Brad Smith, the host of "Wealth!" on Yahoo Finance to discuss the findings of our Spend Z report. Our Chief Communications Officer, Marta Bowles, revealed Gen Z's spending power is set to grow to around $12 trillion (USD) globally by 2030, and that this generation is poised to spend more than any before. What categories are they targeting, and how do their consumption preferences differ from other generations? Find out by checking out the full segment: https://lnkd.in/ecm4RatY Or by reading the Spend Z report here: https://lnkd.in/eAzHn3-j #SpendZ #GenZ #YahooFinance #FMCG #ConsumerBehavior
About us
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View(TM). NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.
- Website
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https://niq.com/
External link for NielsenIQ
- Industry
- Information Services
- Company size
- 10,001+ employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Founded
- 1923
Locations
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Primary
Get directions
200 W Jackson Blvd
Chicago, Illinois 60606, US
Employees at NielsenIQ
Updates
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Know where consumers shop, what they buy, and why, with the Full View™ for Retail. Get the insights you need to create effective segmentation strategies that drive loyalty efficiently. Follow NIQ for Retail to stay up to date. #customersegmentation #consumerinsights #retailinnovation #niqforretail
Get the Full View™ of Consumers and Drive Loyalty Through #CustomerSegmentation Enhance your targeted marketing strategies with insight into what drives consumer decisions. NIQ for Retail unlocks the deep insights you need to meet their needs and boost loyalty. 📊 Understand shopper demographics through large sample sizes and panels. 🔍 Assess evolving needs and behaviors with quick access to consumer data. 💡 Boost customer value with data-backed strategies to enhance loyalty. 📈 Identify segmentation opportunities with insights derived from unmatched data. #FollowUs to learn more.#consumerinsights #niqforretail
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With the playing field between private labels and national brands leveling, brands must focus on credibility and meeting consumer needs beyond price. For example, 70% of Gen Z & Millennials believe private labels are just as good as national brands. Is your brand doing enough to maintain equity? Read our full analysis: https://ow.ly/wrsP50SSKWi
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GfK and NIQ, combined, give you the Full View™ on consumer intelligence. As an insights partner at IFA 2024, we’re thrilled to share data-backed strategies to navigate shifting market dynamics in affordability, promotions, and AI innovations.
Navigating market dynamics in 2024 presents both challenges and opportunities in the Tech & Durables space. Key themes include: 💸 Affordability, as consumers seek premium experiences at lower prices. 🎯 Promotions, as strategic activities, especially during major events, drive volume. 🤖 AI Innovations, as AI offers new ways to connect with consumers and drive purchases. While 2024 may not promise an easy path, it offers a landscape rich with potential. As an insights partner, GfK and NIQ bring the Full View™ and give IFA attendees the Total Package — measuring 97% of the world’s GDP across 95+ countries. Learn more about this year’s event 👉 https://lnkd.in/ghdyu4Hc
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The total consumer. The total store. The total package. No more guessing. Your next strategic decision needs omnichannel insights across every aisle, click, and purchase. The combination of world-class FMCG and consumer tech & durables measurement means you get a powerful view of the total store and the total consumer. NIQ & GfK's integration brings you the total package, delivering the Full View™ of consumer behavior—across channels, categories, and the entire shopping journey. Uncover total buying behaviors with the world’s leading consumer intelligence company here: https://lnkd.in/e3Mu6nF3 #TheFullView #NIQandGfK
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Connecting what consumers say with what they do requires a deep understanding of consumer behavior Our Connecting Mind & Matter report reveals the importance of tracking both stated intentions and actual behaviors. Read our e-Guide today to uncover global consumer sentiment and inform your path to predicting consumer expectations & demands. https://lnkd.in/e9SpDHnc #MindAndMatter #NIQFullView #ConsumerBehavior
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With 62% of consumers open to new brands for lower prices and 36% swayed by cost, private labels are closing the gap with name brands. It’s not just about affordability but credibility and quality... even high-income shoppers are on board. See more: https://lnkd.in/e2KbXt-5
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We are excited to join forces with GfK - An NIQ Company at IFA 2024! Follow them for exclusive insights on how we’ll share the Full View™ of consumer intelligence with you, as an insights partner at the world’s largest consumer and electronics show.
🎉 Join us in celebrating 100 years of IFA! This year, we’re excited to welcome NIQ into our journey, delivering unparalleled consumer intelligence as an insights partner for IFA 2024. Together, we bring the Full View™ of market dynamics and consumer trends, offering the most comprehensive data and insights in the industry. Follow us for exclusive insights and updates leading up to IFA 2024. Learn more: https://lnkd.in/gCdNxSfm
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NIQ for Retail gives you the Full View™ you need to avoid costly overstocks and shortages. Transform your assortment and space planning with full category coverage, always-on predictive analytics, and customer-focused insights to drive profitable decisions. Follow NIQ for Retail to learn more. #retailinnovation #niqforretail #datainsights
📊 Avoid costly overstocks or shortages with NIQ’s Full View™ for Retail Inaccurate assortment and space planning costs retailers in inefficiencies, customer frustration and lost sales. Optimize with the Full View™ and precise demand forecasts by NIQ for Retail. 📈 Improve merchandising across all channels 📏 Measure and optimize assortment 🗂️ Manage space planning and planograms 💡 Evaluate innovations and opportunities Follow us to learn more about our #RetailSolutions #niqforretail #datainsights #followus
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Mind the gap! Did you know consumers often misrepresent their intentions by up to 50%? Our Connecting Mind & Matter report reveals the importance of tracking both stated intentions and actual behaviors. What is your business doing to close the divide between these two consumer behaviors? https://ow.ly/Wbvy50SKWHN #MindAndMatter #NIQFullView #ConsumerBehavior