We recently sat down with Brad Smith, the host of "Wealth!" on Yahoo Finance to discuss the findings of our Spend Z report. Our Chief Communications Officer, Marta Bowles, revealed Gen Z's spending power is set to grow to around $12 trillion (USD) globally by 2030, and that this generation is poised to spend more than any before. What categories are they targeting, and how do their consumption preferences differ from other generations? Find out by checking out the full segment: https://lnkd.in/ecm4RatY Or by reading the Spend Z report here: https://lnkd.in/eAzHn3-j #SpendZ #GenZ #YahooFinance #FMCG #ConsumerBehavior
About us
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View(TM). NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.
- Website
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https://niq.com/
External link for NielsenIQ
- Industry
- Information Services
- Company size
- 10,001+ employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Founded
- 1923
Locations
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Primary
200 W Jackson Blvd
Chicago, Illinois 60606, US
Employees at NielsenIQ
Updates
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Connecting what consumers say with what they do requires a deep understanding of consumer behavior Our Connecting Mind & Matter report reveals the importance of tracking both stated intentions and actual behaviors. Read our e-Guide today to uncover global consumer sentiment and inform your path to predicting consumer expectations & demands. https://lnkd.in/e9SpDHnc #MindAndMatter #NIQFullView #ConsumerBehavior
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With 62% of consumers open to new brands for lower prices and 36% swayed by cost, private labels are closing the gap with name brands. It’s not just about affordability but credibility and quality... even high-income shoppers are on board. See more: https://lnkd.in/e2KbXt-5
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We are excited to join forces with GfK - An NIQ Company at IFA 2024! Follow them for exclusive insights on how we’ll share the Full View™ of consumer intelligence with you, as an insights partner at the world’s largest consumer and electronics show.
🎉 Join us in celebrating 100 years of IFA! This year, we’re excited to welcome NIQ into our journey, delivering unparalleled consumer intelligence as an insights partner for IFA 2024. Together, we bring the Full View™ of market dynamics and consumer trends, offering the most comprehensive data and insights in the industry. Follow us for exclusive insights and updates leading up to IFA 2024. Learn more: https://lnkd.in/gCdNxSfm
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NIQ for Retail gives you the Full View™ you need to avoid costly overstocks and shortages. Transform your assortment and space planning with full category coverage, always-on predictive analytics, and customer-focused insights to drive profitable decisions. Follow NIQ for Retail to learn more. #retailinnovation #niqforretail #datainsights
📊 Avoid costly overstocks or shortages with NIQ’s Full View™ for Retail Inaccurate assortment and space planning costs retailers in inefficiencies, customer frustration and lost sales. Optimize with the Full View™ and precise demand forecasts by NIQ for Retail. 📈 Improve merchandising across all channels 📏 Measure and optimize assortment 🗂️ Manage space planning and planograms 💡 Evaluate innovations and opportunities Follow us to learn more about our #RetailSolutions #niqforretail #datainsights #followus
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Mind the gap! Did you know consumers often misrepresent their intentions by up to 50%? Our Connecting Mind & Matter report reveals the importance of tracking both stated intentions and actual behaviors. What is your business doing to close the divide between these two consumer behaviors? https://ow.ly/Wbvy50SKWHN #MindAndMatter #NIQFullView #ConsumerBehavior
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See everything. Understand everything. Find opportunities you didn’t know existed. Gain a complete picture of your audience. We measure the total store, the total consumer, and their entire omnichannel journey. Make smarter decisions, faster, with the Full View™ of consumer intelligence. NIQ & GfK are the total package for consumer intelligence, bringing you: - Expanded retail measurement solutions - Centralized access to the Full View™ - Omnichannel reads with online & offline data - Investment in cutting-edge AI tools Learn more here: https://lnkd.in/emGhVUGX #TheFullView #NIQandGfK
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Learn how SharkNinja partners with GfK - An NIQ Company to understand consumers like never before. Our rich data insights help them deliver amazing customer experiences at every touchpoint. #TheFullView
Lana Sanleandro, CMO EMEA, and Tom Brown, President EMEA at SharkNinja, tell us how their partnership with GfK delivers the rich data they need to understand and delight consumers across each touchpoint of the consumer journey. With the Full View, they can be incredibly consumer obsessed and deliver a great customer experience every step of the way. Learn more here: https://lnkd.in/gHNvmdBH #TheFullView
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Learn how to win with price and promotions using NIQ’s Full View™ for Retailers. Enhance decision-making, manage pricing effectively, and leverage advanced tech to improve your outcomes and drive growth. It’s the power of NIQ, specialized for retail. Follow NIQ for Retail and never miss an update. #retailinnovation #consumerinsights #niqforretail #datainsights
Win Price and Promotions with NIQ’s Full View™ for Retail 30–40% retail promotions are inefficient or unprofitable. NIQ for Retail gives you the Full View™ on every customer, channel, aisle, and click to unlock successful pricing and promotions. Gain the Edge with Full View™ for Retail: 📊 Combine market and first-party data for better decision-making. 📈 Manage pricing from base price to promo planning and execution. 🔮 Use predictive pricing with advanced technology and machine learning. Follow us for more insights. #retailinnovation #consumerinsights #niqforretail #datainsights #followus
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Perception is key! Private labels are no longer just the affordable option—they're building strong brand equity. 62% of consumers would try new brands for lower prices, but 16% avoid the cheapest products due to quality concerns. Even 72% of high-income shoppers see private labels as good alternatives to national brands. Is your brand resilient enough? Discover more: https://lnkd.in/enjc-iFJ