Morilee CEO, Terri Eagle, discusses with Glossy the evolution of today’s bride and how social media is shaping consumer demand in the bridalwear industry.
Founded in 1953, the bridal brand Morilee has become known for gowns catering to a wide range of #bridal styles. Over the years, the brand has expanded its global presence, now selling through more than 2,500 retail partners. In 2018, Terri Eagle took over as CEO, bringing experience from leading roles at fashion brands including David Yurman and Tom Hardy. Under her leadership, Morilee has experienced innovation and growth and expanded to luxury bridal wear. As Eagle explains on this week’s Glossy Podcast, the brand is continuously evolving to meet the needs of modern brides while honoring the brand’s rich heritage. Most recently, that’s included launching new product categories and updating the in-store try-on experience.