Luminate

How do you measure the value of a theatrical picture on a streamer? Measuring the value of TV series across linear and streaming is intuitive because streaming views and TV ratings are based on the number of people consuming content. Translating streaming views to dollars was a centerpiece of the 2023 strikes because talent felt that they were not being adequately compensated for streaming hits. The result was a metric that rewards content produced for a streamer that garners views representing at least 20% of U.S. subscribers in the first 90 days of release. Theatrical films are harder to compare apples-to-apples, because theatrical releases are measured first and foremost by box office revenue. Read more of Carolyn Finger's analysis here: https://lnkd.in/gR3etJg2

It's no secret that short-form video platforms have become a dominant force in entertainment. Luminate's consumer research data now shows that the average U.S. consumer spends more time on these platforms than engaging in traditional activities like sports and reading, making it a crucial platform for reaching audiences – especially in the breakneck-paced entertainment industry. Our consumer research data also shows TikTok remains the leader among music listeners. However, YouTube Shorts is rapidly gaining ground, signaling a shift in the competitive dynamics of the #shortformvideo ecosystem. Read more: https://lnkd.in/g2k6tuDT

When we published our Global and U.S. Audio Track Streaming Pyramids for the first time in 2023, one of the questions we received was, “This is fascinating, but can you tell us what’s happening inside these different rank thresholds?” Well, in Luminate’s 2024 Midyear Music Report published last month, we looked to provide more insight throughout the different rankings, but with a couple changes…we converted the streaming tiers to be based on number of artists rather than ISRCs, and we analyzed for the distributor listed on the artist’s most streamed track. Read more: https://lnkd.in/g5tHbQpj

This past May, The Walt Disney Company and Warner Bros. Discovery announced they would begin offering a Disney+/Hulu/Max bundle, prompting questions: How does a mega-bundle like this impact each participating streamer? And, does this combined force create a true, existential threat to Netflix? Luminate’s Film & TV data gives us some interesting insight. Read more: https://lnkd.in/erYBnz2E

Netflix's "The Union" was No. 1 on the Variety Streaming Originals Film Chart for the week of Aug. 16-22, logging 1.7 billion minutes watched. https://bit.ly/3WTYIcc

“American Murder: Laci Peterson” was the most-watched streaming original TV series in the U.S. Aug. 16-22, which marked its first full week of availability, per Luminate. https://bit.ly/3WTYIcc

Between the music of Charli XCX’s Brat (and its accompanying “Brat Summer”), Post Malone’s “I Had Some Help” and Sabrina Carpenter’s “Espresso,” 2024 has produced several strong contenders for the “Song of the Summer” in the U.S. But what about "genres of the summer"? In a new analysis, we explore which genres U.S. consumers listen to the most when trying to beat the heat through the summer months. Read more: https://lnkd.in/eV_M8DHj

Mark your calendars! We are hosting a virtual training of our next generation music analytics platform. Hosted by Haley Jones, Head of Independents, and Paul Tuch, Director of Canadian Operations, we will cover exciting new enhancements.

With the 2024 #SummerOlympics in the rearview, it is undeniable that the event brought significant attention to NBCUniversal’s streaming platform, Peacock. Since 2011, NBCUniversal has held exclusive U.S. broadcasting rights for the Olympic Games, an agreement in effect until 2032. Undoubtedly, this contract was on the minds of executives as Peacock debuted in 2020. Out of the gate, the platform sought to jump into the original content arena with series like Dr. Death and Poker Face. While these titles received critical acclaim, the releases seemed to have had little effect on wrangling new subscribers. As of July, the platform has an estimated 34 million subscribers — modest when compared to its competitors. Read more: https://lnkd.in/eNgPa2E4

Happy #NationalRelaxationDay from Luminate 🧘♀️ Did you know that the artist known as Pure Relaxing Vibes has over 140 million On-Demand Streams in the U.S. so far in 2024?